Mohit S Balani
Experienced Professional - 20 years | Creative Marketing Director | TTL Strategic Operations | Mediatech | CX Obsessed | Focused on Unlocking Growth with Modern Marketing & Technology-led Human Experiences
Professional Status
Employed
Open to opportunities
About Me
- Senior Marketing Professional with extensive strategic and operational management experience in the media-tech space.
- Solid experience of developing marketing strategies and ensuring that an organization's key communications are clearly articulated through accurate market positioning and brand vision.
- Trusted advisor to blue chip clients to design and execute very innovative, high impact milti-channel marketing campaigns & partnerships based on “human experience & engagement” for Firework, Deezer, Emirates Airlines Group & more.
- Passionate about creating innovative client solutions and creative marketing content that leads to tangible and measurable increases in business performance and bottom-line revenue.
- Exceptional ability to shape a value proposition that is closely aligned to business needs.
- Commercially focused and with great communication skills to enable me to connect with my team and with clients. Independant Marketing - Consultant to Firework (Social Video platform), Veritone (Enterprise AI platform), Deezer (Music platform).
- Exemplary communicator with the passion and drive needed to cultivate and foster professional and profitable relationships while maintaining trust.
- Leveraging creative content creation & marketing x technology x data x insights to design meaningful human experiences & engagement across multi-platform.
- Ability to deliver results; engagement, growth, brand sentiment, credibility, innovation.
Council Member
Gerson Lehrman Group, Remote
Since 2018
- Devising and leading multiple highly successful marketing campaigns which encompassed strategic planning, management and communication, campaign launch, brand development and multi-platform campaigns.
Group Programming & Creative Services Head
Channel 4 Media Network, Dubai UAE
2004
to 2021
- Leading and developing a world-class creative team that can generate and execute outstanding creative work.
- Acting as the external ambassador for Channel 4 to keep clients excited and create a buzz and energy in the market.
- Pitching innovative marketing ideas to clients and developing great solutions to boost their brand’s performance.
- Creating multi-channel content strategies for local and international clients that generate new revenue streams.
- Directing large scale, multi-channel and multi-platform integrated campaigns from concept to completion.
- Developing high impact experiences in advertising, social, content, events & live channel activations, in-app and on-web.
- Supporting advertisers with strategic plans designed to make an impact with customers across different platforms.
- Leading and developing a world-class creative team that can generate and execute outstanding creative work.
Creator & Manging Partner
Bougainvillier Blanc SARL Beirut
2009
to 2011
- Launched the New-to-Middle East home furnishing brand with the vision to inspire simple living.
- Planned, created and executed Home from initial concept to opening. Successfully secured $250,000 of investment. Created the company’s brand identity and marketing innitatives to promote the simple living home space concept.
- Managed every aspect of the store set up including buying, merchandising and store operations.
- Developed engaging visuals and promotions that increased sales while enhancing the consumer experience.
- Won the Time Out Beirut "Best New Business" Award in 2009.
- Launched the New-to-Middle East home furnishing brand with the vision to inspire simple living.
Vice President of Programming
Radio City, Star India, News Corporation, Mumbai India
2002
to 2004
- Led Star Network's entry into Commercial Radio in India across 4 markets: Bangalore, Mumbai, Lucknow and New Delhi.
- Created ground-breaking radio formats and processes for the FM Industry in India to follow.
- Conducted market research and established that the India broadcast industry could achieve sales of USD 600 million by 2020.
- Content creation, development & launch of big properties across multi-platform.
- Directed the integration of Channel V with Radio City, thereby increasing revenue year-on-year by 20%.
- Led a consortium of Radio Broadcasters India to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new talent to the medium and enhance industry professionalism through training and support.
- Led Star Network's entry into Commercial Radio in India across 4 markets: Bangalore, Mumbai, Lucknow and New Delhi.
