My main objective is to always improve company products and to increase profitability. This consists of using marketing concepts and techniques for tasks such as research, monitoring the market, developing the company’s 8’ps, branding, and many more tasks that are listed in my work experience. With more than five years experience between the Gulf and African booming markets I gained experience with dealing with international suppliers, different types of clients, and communicating in different languages. This benefitted me by developing my communication skills and adaptation.
Developing an annual and monthly marketing plan for each brand in order to deliver all marketing activities within the agreed budget. Including: Social media, events, social activities, direct marketing, printing, design, re-product developing from packaging, labeling, etc.
Conducting market research and products studies in order to identify market requirements for current and new products and report them to the management
Managing marketing team consists of one designer, one social media officer, one event coordinator, and one marketing assistant.
Communicating and coordinating with the international suppliers for placing new orders, product features, label design, forecast and marketing programs.
Analyzing and monitoring all competitor activities, especially the price fluctuation, new products, outdoor activities, new branches, and product sales movements, to identify opportunities for growth
Substituting the sales and logistic heads in their absences whenever needed. Managing their teams with full awareness about all their tasks and responsibilities
Preparing monthly sales targets and market segmentation for the outdoor sales in coordination with the sales management
Frequent market visits to the company POS, the target market, competitors places, at times with the suppliers, to give market feedback to the top management
Play a liaison between top managers, POS managers and head of departments
Setting the company products price based on the landing cost, market demand, daily sales, upcoming estimate arrival day for the coming shipment, stock on hand, competitor’s product availability, etc.
Company Description
SICAM LDA is one of the top three biggest companies in Angola in FMCG business dealing with over 300 items that vary between commodities and non-commodities such as wheat flour, sugar, Massa spaghetti, biscuits. The company's products come from international supplier located in different parts of the world such as Argentina, Brazil, Turkey, Portugal, Thailand, Canada, Holland, Egypt, U.A.E, India, Indonesia,etc. This company has more than 60 point of sales spread throughout all of Angola with importing over 400 containers per month.
