I turned my love of music into an actual career for going on 17 years now, originally starting off in the record label business, seeing the huge change and development of the recorded music industry with the introduction of digital music and new ways of doing business. Developing my skills starting from promotions and licensing, to overall label management and marketing, working with some of the best artists and albums EVER, and being responsible for their success in the Australian music landscape.
I then moved over to the digital media side of music after seeing a gap in the market place for music content and effective digital music marketing avenues.
Originally joining Pagesdigital launching 'Groupie Magazine', Australia's first digital music magazine to sit alongside their digital fashion magazine 'Pages', then developing Pagesdigital to a website portal for music, fashion and lifestyle content. Working with partners on monitizing the site, and being on top of the latest digital developments whether it be content, social media or ways to develop the business further.
Most recently I was managing the Pagesdigital day to day business and general business development in the competitive digital media landscape.
Marketing releases from the EMI/ Capitol Records, Ministry of Sound and Virgin Records rosters with a dance/hip hop focus. Marketing campaign creation, budget management, working alongside the Promotions and Sales departments ensuring the best possible sales, chart position debut and exposure for each artist release.
Skills included: marketing, team leadership, time management, inter-personal skills dealing with international and internal departments, budgeting, and a love of music!
Main artists on roster: Gorillaz, Beastie Boys, Chemical Brothers, Massive Attack, Ministry of Sound Label.
