I turned my love of music into an actual career for going on 17 years now, originally starting off in the record label business, seeing the huge change and development of the recorded music industry with the introduction of digital music and new ways of doing business. Developing my skills starting from promotions and licensing, to overall label management and marketing, working with some of the best artists and albums EVER, and being responsible for their success in the Australian music landscape.
I then moved over to the digital media side of music after seeing a gap in the market place for music content and effective digital music marketing avenues.
Originally joining Pagesdigital launching 'Groupie Magazine', Australia's first digital music magazine to sit alongside their digital fashion magazine 'Pages', then developing Pagesdigital to a website portal for music, fashion and lifestyle content. Working with partners on monitizing the site, and being on top of the latest digital developments whether it be content, social media or ways to develop the business further.
Most recently I was managing the Pagesdigital day to day business and general business development in the competitive digital media landscape.
Co-managed the day-to-day business of Pagesdigital, including budgeting, forecasting and overseeing both editorial and sales staff, as well as identifying and developing business opportunities in the market place.
Skils: Staff management. Budgeting and forecasting. Business development. Wordpress. Photoshop. Mailchimp.
Conceptualizing the direction of each digital issue of Groupie Magazine each month, managing budgets, contributors, shoots, and deadlines. Managing music content across the digital platform Pagesdigital.com, management of EDMs and social media. As well as music industry advertising sales - creative content ideas and pitching. Developing and maintaining strong music industry relationships.
Skills: Editing, writing, management of monthly budgets, management of in-house and freelance staff, managing designers (layout/design direction), advertising sales, business development and social media management. Strong industry contacts. Wordpress proficient. E-newsletters/Mailchimp. Photoshop. Powerpoint.
Marketing releases from the EMI/ Capitol Records, Ministry of Sound and Virgin Records rosters with a dance/hip hop focus. Marketing campaign creation, budget management, working alongside the Promotions and Sales departments ensuring the best possible sales, chart position debut and exposure for each artist release.
Skills included: marketing, team leadership, time management, inter-personal skills dealing with international and internal departments, budgeting, and a love of music!
Main artists on roster: Gorillaz, Beastie Boys, Chemical Brothers, Massive Attack, Ministry of Sound Label.
General project management from working on the concept, licensing, artwork, mastering, video creation and production tools of a release, singles, albums and compilations. Managing promotions then later overseeing this process, as well as working with EMI Label Manager on marketing of releases. General PA duties to the MD including booking networking trips such as Midem, MWMC.
Main artists on roster: Ministry of Sound label - singles, albums and compilations including The Annual, The Chillout Sessions and Clubbers Guide to....
Detailed Description
Australian arm of UK music giant Ministry of Sound
Mushroom Records Dance Radio, TV, Press and DJ Promo
Responsible for the promotion of all Festival Mushroom records dance releases, including remixes of pop artists. Servicing releases to Radio, TV and Press (glossy and street press). Aiming for the greatest exposure for our artists. Management of DJ database. Club promotions and managing club appearances.
Skills: Promotions. Time Management. Interpersonal skills dealing with different departments. Developing strong industry contacts.
Main artists on roster: dance hits for Brittany Spears and The Backstreet Boys.
