Miriam Mason

About Me

CORPORATE COMMUNICATIONS EXECUTIVE
Accomplished communications executive with a proven history of success. Extensive experience developing and delivering internal and external strategic communications across multiple platforms for global companies, academia and not-for-profit organizations. Skilled at managing multiple stakeholder engagements at all levels, with strengths in operations and project management, change communications, and crisis and issues management. Adept at building, training, managing and coaching high-performing teams and individuals while collaboratively operating within a corporate structure.

Passionate about giving back and social impact work. Board memberships: Foundation for Positive Psychology and Iroko Foundation (UK environmental charity); Volunteer engagements: Coaching United Nations Development Program field staff, Advisory Committee member of La Cocina, an incubator that supports low income food-based entrepreneurs. Previous volunteer work included: SCORE NY, PR & Marketing Advisor; Big Brother Big Sister Workplace Mentor, DOROT volunteer and; Leukemia & Lymphoma Society Fundraising Mentor.

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Experiences

Develop and deliver strategic communications plans for clients in the healthcare, nonprofit and academic sectors.
Handle internal and external communications for clients with constituencies, including traditional and social media, crisis management, culture and change management programs, product communications, and corporate reputation campaigns.
Advance corporate reputations, increase shareholder value and accelerate business growth.
Clients: Kaiser Permanente, The Collaboratory, the Gates Foundation, Pfizer, SmithSolve Communications, Stanford University Hospital & Clinics, Weber Shandwick.

Key Client Project Highlights:
Kaiser Permanente
(Full-time contract March 2017 to present)
— Developed communications strategy and plan for newly appointed Chief Community Health Officer and Community Health Organization.

Pfizer Inc.
(Full-time contract from April 2015 to February 2017)
— Led development of communications strategy and implementation plan for company’s diversity in clinical trials efforts.
— Delivered two successful "Meet the Media" events to highlight Pfizer's Vaccines and Oncology research to media (traditional/digital). Developed messaging for leaders and event content.

Stanford University Health Care
— Developed and launched internal/external communications for Stanford University Health Care's first Medicare offering to employee base and local area residents.
— Developed communications strategy for the launch of the Stanford Corporate Employers Program, their largest-ever capital fundraising campaign, targeting Silicon Valley Fortune 100 companies, including Apple, Cisco, Oracle, ebay, Intel and HP.

The Bill and Melinda Gates Foundation/The Collaboratory
— Led operations and communications for Gates Foundation-funded Transformative Change Initiative (nationwide community college reform effort), which evolved into a White House-adopted initiative.

Drove strategic communications planning and implementation for major change management and corporate culture initiatives across Pfizer Worldwide R&D and Pfizer Medical divisions.
Led positioning and strategy creation for internal/external communications regarding crisis communication, stakeholder management and engagement.
Served as a key communications representative for both Worldwide R&D and Pfizer Medical divisions for company-wide initiatives.
Developed and implemented external communications and leader, division and research unit visibility programs.
Managed senior executive communications for the president of Worldwide R&D, chief scientific officers, the chief medical officer, including coordination with CEO's office.
Managed, trained and developed staff in a matrix-reporting environment.
Managed a $3M+ group budget.
Served on Pfizer's Women's Leadership Network Steering Committee.

Led product communications function within the Corporate Relations group.
Created and managed the execution of strategic public relations plans and issues management programs for key commercial and development assets in a complex, joint-venture environment.
Managed budget, vendor relationships and public relations agencies for each product.

Established and led Weber Shandwick's California healthcare practice from inception through provision of services, including strategic counsel, public relations programs, product launches, crisis management and broad-based consumer health campaigns.
Drove business development, operations and teams to create a stable portfolio of diverse clients with budgets of $10K to $1M.
Expanded Weber Shandwick's Healthcare presence in Los Angeles and Silicon Valley locations.
Deputized for general manager in San Francisco office; hired, trained and developed California healthcare practice team; played key role as regional lead for parent company IPG's Women's Leadership Network.

Promoted from Corporate and Internal Communications Leader
Drove all UK strategic corporate external and internal communications programs, including two major change management initiatives.
Recruited, developed and managed brand/internal communications managers.
Oversaw selection and management of external public relations agencies.
Advised senior management on priority communications issues.
Developed crisis and issues plan and training for leaders in company.
Responsible for corporate social responsibility activities and communications

Promoted from associate director due to outstanding performance in operations management and business growth.
Streamlined processes, increased efficiency, and managed group, client, and project budgets of $50K to $1M.
Managed, trained and developed staff of 30 and contractors with 100% retention rate during tenure.
Delivered a variety of public relations programs for multiple clients.
Led new-business acquisitions efforts.

Launched and managed public relations for first consumer health website in UK, healthinfocus.co.uk, including securing endorsement from 50 UK patient advocacy groups.
Produced internal and external communications for Medicom Excel, Pfizer’s UK medical education agency of record.
Founded Affinity Access and launched Amnesty International's first internet fundraising strategy and campaign.

Promoted three times during tenure: Senior Editor (1994-97); Editor (1993); News Editor (1992); Editorial Asst. (1990)
Coauthored first and second editions of top-selling FT Management Report, Healthcare Systems: Cost Containment versus Quality.
Proposed and launched new newsletters International Healthcare News and Medical Device Business News.
Managed editorial content and publishing cycle for Biotechnology Business News, International Healthcare News and Medical Device Business News.
Developed, managed global correspondent network of 35 writers.

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CORPORATE COMMUNICATIONS EXECUTIVE

STRATEGIC COMMUNICATIONS CONSULTANT

SENIOR DIRECTOR

VICE PRESIDENT, CORPORATE RELATIONS

SENIOR VICE PRESIDENT

HEAD OF CORPORATE AND INTERNAL COMMUNICATIONS

GROUP DIRECTOR, HEALTH & MEDICAL PRACTICE

FREELANCE WRITER AND PUBLIC RELATIONS SPECIALIST

SENIOR EDITOR

Strategic Communications Consultant

Published Author at Financial Times

Culture Change Through Story Telling at Pfizer

Launched Stanford University Health Care's First Medicare Product

AstraZeneca named Company of the Year by Pharmaceutical Marketing

Drove Amnesty International's First Internet Fundraising Campaign

Senior Editor and Journalist, Financial Times

International Coach Federation Associate Certified Coach

Bachelor of Science, Paralegal Studies

UNIVERSITY OF MARYLAND

Co-Active Professional Coaching Certification

The Coaches Institute

Situational Leadership II Advanced Training

Business Edge Solutions & Training

Pharmaceutical Marketing Certificate

Henley School of Management