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Mike Soricelli

Product Manager - A Creative Mind in the World of Technology

Product Management
Account Management
Project Management
Creative
SaaS
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Mike Soricelli
40 years old
Minneapolis (55408) United States (Minnesota)
Contact me
Professional Status
Employed
Open to opportunities
About Me
I am passionately observant and always looking to positively influence the products and people I work with. I thrive on building and managing relationships to create contemporary solutions that aid in productivity and simplify human life by means of technology.

I also enjoy leading collaborative efforts and engaging others with thoughts and ideas to build applications based on market demand and real user experiences.​
Resume created on DoYouBuzz
Experiences
  • Directly oversee product roadmap based on market trends, emerging technologies, competitive analysis and internal input to ensure alignment with company strategy and vision for a video safety system used in the commercial transportation industry.
  • Met 2016 company sales objectives 4 months after market launch, exceeding forecast by 13K+ units at EOY 2016.
  • Make data driven decisions to create new value added services (VAS) that expand on existing SaaS applications, including GPS navigation, mobile scanning, mobile video training and several dashboards using the Birst BI (business intelligence) platform ranging from $3-$17 per monthly subscription.
  • Upgraded total GPS navigation SaaS subscriptions by 32.5% of addressable market in less than 18 months.
  • Lead several cross-organizational teams using Jama to collaborate and create innovative solutions including TripInsight™, a fully optimized trip planning, routing and dispatching service on Android.
  • Develop GTM strategy; beta programs, marketing, product training, sales support, post-launch analysis, revenue tracking and OI.
  • Work with Scrum Masters to define user personas, stories and project plans to ensure target dates and business goals are met.
  • Assist in strategic migration of 3rd party solutions from embedded legacy software to web-based mobile applications for Android and iOS utilizing web services and RESTful APIs.
  • Organize internal and external customer-based focus groups to review UX and UI design for new and existing analytics dashboards and new video portal features and functionality.
  • Work with EMM and MDM partners (SOTI and e²) to expand COPE (Company Owned, Personally Enabled) device solutions.
Company Description
PeopleNet provides fleet mobility technology for North America’s land transportation industry, enabling greater levels of safety, compliance, cost reduction and customer service. The PeopleNet platform combines network communications, mobility and analytics to create next-generation standards in technology-driven fleet performance and decision-making management.
  • Successfully managed product development and market launch of a GMS certified video safety system for commercial vehicles that integrates with existing on-board telematics solutions and front-end data analytics services using Yahara software to establish benchmarks and identify KPIs.
  • Led QBRs with multiple 3rd party partners to review product portfolio performance, including profitability, sales, pricing and market trends to ensure committed goals and objectives were met.
  • Re-negotiated revenue shares with primary partners to expand profit margins and reduce data costs, resulting in a $.5M annual increase to gross profit.
  • Worked closely with Product Owners on a daily basis practicing Scrum methodology in an agile environment to directly assist with development of mobile products on Android tablets and handhelds.
  • Supported direct and indirect channels as product expert and SME for all presentations, demos, strategic sales calls, events (conferences, trade shows, webinars) and product support.
  • Determined and published a variety of pricing strategies for multiple-camera systems with on-demand video request functionality to meet customer requests.
  • Oversaw the Tech Ops team to intimately understand issues with released and pre-released features, how they relate to customer usage and provide weekly updates to the business on the health of each product and project.
  • Led cross-functional teams to close 100+ open bugs and customer enhancement requests and saw a 7% annual decrease in call volume to customer support.
  • Worked closely with Product Management, Scrum Masters and Product Owners on backlog grooming using JIRA and release planning to incrementally deliver maximum value and quality to the market.
  • Demonstrated clear, articulate and well-organized oral and written communications styles to interact and establish rapports with over 500+ customers and co-workers with diverse styles, backgrounds and personalities.
  • Ensured I was well-versed in market requirements and product definition using best practices and end-to-end processes from conception through post-commercial release.
  • Instilled a winning, “can-do” spirit among team members to bring out the best in them, enhancing their quality of work.
  • Multi-managed beta projects for advanced driver assistance systems (ADAS), onboard computer firmware and engine diagnostic hardware.
  • Facilitated on-site road testing with partners leading the automotive industry in autonomous vehicle production and reported results back to Development in real-time for continual testing and analysis.
  • Defined metrics and release criteria for products and features such as, total unit count, unit weeks (runtime), geographical coverage areas and customer count.
  • Participated in weekly QoS meetings with Scrum teams and Product Management to discuss release blockers and determine bug prioritization.
  • Prepared release documentation for Operations team and conducting internal training across departments.
  • Logged bugs in Bugzilla with detailed analysis and bug recreation steps for QA and Development.
  • Lead the team with best ASA time, average time per call and other KPIs.
  • 2-time recipient of annual company trip, awarded to top 2 performers from each department.
  • Established lasting relationships with customers by providing top level support on issues from telematics hardware, software and wireless communications, to account management, billing and upgrade sales.
  • Co-hosted the morning show on 93.1 WJBL-FM and conducted remote broadcasts from trade shows, business grand openings and other local events.
  • Implemented live-streaming to company website for WJBL-FM and WLDY-AM, creating new revenue in online advertising.
  • Part time sales representative, leading ad campaigns from beginning to end, sale through concept.
  • Was the first and only Sales Rep. to sell and design digital banner advertisements for the stations’ websites.
  • Conducted post ad campaign analysis with clients to maintain business by providing number of clicks, time of day and when available, age, gender and location of users.
  • Produced custom jingles for local businesses that aligned with the client’s marketing goals to reach target audiences.
  • Hosted a weekly, pre-recorded 2-hour morning show on KBMX-FM (top 40), Duluth’s #1 radio station.

Public Relations - Freelance

Freelance
December 2007 to September 2008
  • Provided strategic Minneapolis-St. Paul-based media relations to a variety of clients, including Ad3pt Marketing and IAMMoody Productions, securing media coverage on KARE 11 morning show, Twin Cities Live and local event calendars (print and digital).
  • Wrote web copy specializing in SEO for BuckReed.com to increase web traffic from targeted demographics
  • Worked in partnership with clients to support overall communication and marketing goals by writing and distributing press releases over AP LiveWire, sponsoring events like the annual MN Polo Classic and securing editorial coverage in all forms of media.
  • Coordinated a segment on NBC Nightly News with Jonathan Alter for client CaringBridge that drew more than 1M unique visitors to CaringBridge.org after airing in June 2007.
  • Managed the Ardea Beverage Company to procure editorial coverage for airforce Nutrisoda in publications including the New York Times’ “Sunday Styles,” TIME Magazine and InStyle with unsolicited celebrity endorsement of Kristen Bell.
Company Description
Roepke Public Relations is an international public relations firm that focuses on media relations. Companies turn to Roepke to ensure their message is communicated effectively to print, broadcast and online media. The Roepke team has extensive experience and abundant media contacts throughout all sectors of the global media market. These connections have benefited clients of all sizes, from established corporations to new and ambitious startup companies and non-profits.
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Resume created on DoYouBuzz