Since 2012, Mike Boudet has served as president of Incongruity Media, Inc., in Miramar, Florida. In this role, he hosts the Sword and Scale podcast, which he created in 2013. The groundbreaking podcast paved the way for others, as it was one of the first true-crime podcasts that use police interrogations, courtroom audio, and sound effects. Thanks to efforts made by Mike Boudet, the podcast has received several accolades, including a nomination for a Webby Award in 2016 and a 2017 Society and Culture Podcast Award.
Mike Boudet recently also served as digital marketing specialist for Life Extension. While there, he assisted with domain migration and implemented product feed marketing techniques. He also served as search engine optimization, pay-per-click, and social media marketing manager for Levenger. During his tenure, he led an online marketing initiative that led to a 45 percent increase in yearly sales.
Leading up to his work in the online industry, Mike Boudet attended a summer program at Berklee College of Music in Boston and completed an associate’s degree in audio engineering at Miami-Dade College. He also studied business at Georgia State University and marketing at Florida International University.
Led aggressive online marketing initiative shifting away from direct mail towards a more web-centric focus. Led interdepartmental training initiative to coordinate overall direction of marketing effort and its effect on creative, IT and merchandising. Coordinated the process of bringing PPC & SEO efforts in-house, including technical aspects such as migrating product feeds and bypassing redirect URLs. Managed aggressive SEO campaign which included product reviews, blogger outreach, article directory submissions, etc. Evaluated software and services vendors in the areas of retargeting, A/B and multivariate testing, and affiliate program management.
