Since 2012, Mike Boudet has served as president of Incongruity Media, Inc., in Miramar, Florida. In this role, he hosts the Sword and Scale podcast, which he created in 2013. The groundbreaking podcast paved the way for others, as it was one of the first true-crime podcasts that use police interrogations, courtroom audio, and sound effects. Thanks to efforts made by Mike Boudet, the podcast has received several accolades, including a nomination for a Webby Award in 2016 and a 2017 Society and Culture Podcast Award.
Mike Boudet recently also served as digital marketing specialist for Life Extension. While there, he assisted with domain migration and implemented product feed marketing techniques. He also served as search engine optimization, pay-per-click, and social media marketing manager for Levenger. During his tenure, he led an online marketing initiative that led to a 45 percent increase in yearly sales.
Leading up to his work in the online industry, Mike Boudet attended a summer program at Berklee College of Music in Boston and completed an associate’s degree in audio engineering at Miami-Dade College. He also studied business at Georgia State University and marketing at Florida International University.
Mike Boudet recently also served as digital marketing specialist for Life Extension. While there, he assisted with domain migration and implemented product feed marketing techniques. He also served as search engine optimization, pay-per-click, and social media marketing manager for Levenger. During his tenure, he led an online marketing initiative that led to a 45 percent increase in yearly sales.
Leading up to his work in the online industry, Mike Boudet attended a summer program at Berklee College of Music in Boston and completed an associate’s degree in audio engineering at Miami-Dade College. He also studied business at Georgia State University and marketing at Florida International University.
President
Incongruity Media, Inc
Since October 2013
- Host and creator of the Sword and Scale podcast.
PPC / Digital Marketing Specialist
Life Extension
April 2014
to June 2016
- Managed paid search, including a $405k monthly spend. Focused on optimization led to an overall revenue increase of 25% spanning entire tenure over previous period. Oversaw and assisted with domain migration which exhibited no drop in year-over-year revenue. Led effort to crackdown on affiliates who were breaking our terms of service, thereby reducing wasteful affiliate marketing spend. Implemented product feed marketing techniques with Google Merchant Center and Bing Shopping Campaigns. Oversaw implementation of third-party tools such as Marin Software and Criteo Retargeting.
SEO & PPC Manager
Levenger
August 2012
to January 2014
- Led aggressive online marketing initiative shifting away from direct mail towards a more web-centric focus. Led interdepartmental training initiative to coordinate overall direction of marketing effort and its effect on creative, IT and merchandising. Coordinated the process of bringing PPC & SEO efforts in-house, including technical aspects such as migrating product feeds and bypassing redirect URLs. Managed aggressive SEO campaign which included product reviews, blogger outreach, article directory submissions, etc. Evaluated software and services vendors in the areas of retargeting, A/B and multivariate testing, and affiliate program management.
