Digital & Multimedia Producer specializing in the implementation of agile methodologies, with a strategic focus on achieving measurable and sustainable results. I have extensive knowledge in technology, programming, and resource management, which enables me to develop high-quality user experiences (UX) and design intuitive user interfaces (UI).
My expertise includes the integration of transmedia platforms, creating cohesive experiences across multiple channels. Additionally, my work is aimed at maximizing Return on Investment (ROI) and meeting Key Performance Indicators (KPIs), ensuring decisions are driven by data and solid evidence.
To increase sales and achieve a sustainable competitive advantage is the goal of every business, marketing strategy includes all the basic, short-term and long-term activities in the field of marketing that deal with the analysis of the initial strategic situation of a company and the formulation, evaluation and selection of market-oriented strategies that contribute to the company's objectives and its marketing objectives.