Miguel Angel Rincon Leon
Digital Strategy / Production Manager
Digital Manager
Communications strategist
Project Manager
UX UI CX
University educator
40 years old
Bogota (11001000) Colombia
Professional Status
Consultant
Just looking around
About Me
Digital & Multimedia Producer specializing in the implementation of agile methodologies, with a strategic focus on achieving measurable and sustainable results. I have extensive knowledge in technology, programming, and resource management, which enables me to develop high-quality user experiences (UX) and design intuitive user interfaces (UI).
My expertise includes the integration of transmedia platforms, creating cohesive experiences across multiple channels. Additionally, my work is aimed at maximizing Return on Investment (ROI) and meeting Key Performance Indicators (KPIs), ensuring decisions are driven by data and solid evidence.
My expertise includes the integration of transmedia platforms, creating cohesive experiences across multiple channels. Additionally, my work is aimed at maximizing Return on Investment (ROI) and meeting Key Performance Indicators (KPIs), ensuring decisions are driven by data and solid evidence.
Marketing Director
aiMonkey
Since October 2022
- Strategic planning, development of short and long term marketing strategies aligned with the company's business objectives.
- Team management, Supervise and lead the marketing team, assigning responsibilities, setting clear goals.
- Brand development, ensuring that the brand has a consistent and effective presence in all channels.
- Market research
- Creation of advertising and promotion strategies
- Oversee the company's online presence, including websites, social media and other digital platforms, to ensure a consistent and effective strategy.
- Content development: Lead the creation of relevant and valuable content that attracts, informs and engages the audience, both online and offline.
- Public relations, internal and external crisis management.
- Analytics and metrics: Measure and analyze the performance of marketing activities using key metrics such as return on investment (ROI).
- Cross-departmental collaboration: Work closely with other departments, such as sales, product development and finance, to ensure consistency across all business functions.
- Budget Management: Manage the allocated marketing budget, ensuring that resources are used efficiently and effectively to achieve the established objectives.
- Innovation: Keeping abreast of emerging trends in marketing, technology and the industry in general, and exploring new opportunities to keep the company at the forefront.
