Experiencia — Miguel Angel Rincon Leon

About Me

Digital & Multimedia Producer specializing in the implementation of agile methodologies, with a strategic focus on achieving measurable and sustainable results. I have extensive knowledge in technology, programming, and resource management, which enables me to develop high-quality user experiences (UX) and design intuitive user interfaces (UI).

My expertise includes the integration of transmedia platforms, creating cohesive experiences across multiple channels. Additionally, my work is aimed at maximizing Return on Investment (ROI) and meeting Key Performance Indicators (KPIs), ensuring decisions are driven by data and solid evidence.

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Experiences

The courses have been designed by the Continuing Education area of VERITAS University of Costa Rica, which belongs to the LCI Education Network.

Detailed Description

Apply the phases of the Design Thinking methodology to discover needs and generate innovative proposals to solve problems.
Design business ideas for real consumers according to their needs, desires and lifestyles.
Apply different methodologies to design an effective interaction between your customers and your business idea.
Use technological tools for the design of interfaces where target customers can interact effectively with your business idea.
Design attractive and functional interfaces that facilitate the experience of buying goods and services.
Design innovative and sustainable businesses where your ideas and creativity can be sustainable and profitable in the face of changing scenarios.

Company Description

University of reference in design, communication and architecture in the Central American region.

Company website

http://www.lci.edu.co

Strategic planning, development of short and long term marketing strategies aligned with the company's business objectives.
Team management, Supervise and lead the marketing team, assigning responsibilities, setting clear goals.
Brand development, ensuring that the brand has a consistent and effective presence in all channels.
Market research
Creation of advertising and promotion strategies
Oversee the company's online presence, including websites, social media and other digital platforms, to ensure a consistent and effective strategy.
Content development: Lead the creation of relevant and valuable content that attracts, informs and engages the audience, both online and offline.
Public relations, internal and external crisis management.
Analytics and metrics: Measure and analyze the performance of marketing activities using key metrics such as return on investment (ROI).
Cross-departmental collaboration: Work closely with other departments, such as sales, product development and finance, to ensure consistency across all business functions.
Budget Management: Manage the allocated marketing budget, ensuring that resources are used efficiently and effectively to achieve the established objectives.
Innovation: Keeping abreast of emerging trends in marketing, technology and the industry in general, and exploring new opportunities to keep the company at the forefront.

Production Digital Projects Survey.
Management of multi-functional teams around the world, centralization of information
Customer communication
PM, DATA Team, performance, traffic.
PM. New product development
Discoveries and evaluation of projects, functionality, feasibility.

Digital Inputs Manager Green Corridor Project
Performance evaluation of campaigns
Consulting in Digital communication strategy and application of viability, Times - Costs - Results
KPI's survey and improvement assessment

Teacher of the course: "Technology in
Digital Graphic Production"
Teacher of the course:: UX UI Deepening
UX UI Diploma Teacher
FULLSATCK Diploma Professor

Project Manager in the area of digital transformation Sancho Group
PM, DATA Team, performance, traffic.
PM. New Product Development Team in Ahmedabad - India (Developer Team)

Management and administration of digital equipment
Alignment on digital strategies client investment on campaign inputs
Strategy analysis report on Brain module (Ogilvy / Google)
Vendor selection and alignment
Micro Data analysis in campaign applications.
Client management and investment advisory for digital campaigns.

Digital team strategy and management
Client management
Strategy analysis on Big Data and Micro Data
Reporting and results

Management of new digital projects
SCRUM task tuning and management
Construction and management of digital projects
End Client Management

Structuring of digital agency (inHouse)
ATL / BTL strategy management
Implementation of digital strategies in Dimayor agreements, CunFest2017

https://www.pulzo.com/entretenimiento/cun-fest-2017-PP277960
Brand management
alignment of social networking products, unification of communication
negotiation of suppliers.
End Client Management

Company website

http://cun.edu.co

Recognition as MCS Colombia (Microsoft Community Specialist), Unique in interface design / Now known as Microsoft TECH CREW.
Best APP Award at THE APP DATE 2013, Windows Photo Japan Category.
Project Manager
Relationship, negotiation with suppliers, follow-up of tasks and resource management
negotiation, presentation and negotiation of tasks and deliverables
Relationship with Partner Microsoft Colombia

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Miguel Angel Rincon Leon

Digital Strategy / Production Manager

University Professor at LCI

Marketing Director

Project Manager Senior

UX UI Consultant

Teacher LCI Bogotá

Project Manager Senior

Digital Area Director (in charge)

Project Manager Digital

CEBIAC Digital Leader

Digital Agency Leader

Art Director / Project Manager