Miguel Angel Rincon Leon

Content Strategy - Brand Partner Program

To increase sales and achieve a sustainable competitive advantage is the goal of every business, marketing strategy includes all the basic, short-term and long-term activities in the field of marketing that deal with the analysis of the initial strategic situation of a company and the formulation, evaluation and selection of market-oriented strategies that contribute to the company's objectives and its marketing objectives.

Scrum is the leading methodology for managing digital projects.

ScrumMaster, whose primary job is to remove the obstacles that prevent the team from achieving the sprint goal. The ScrumMaster is not the leader of the team (because they are self-organizing), but acts as a buffer between the team and any distracting influences. The ScrumMaster makes sure that the Scrum process is used as intended. The ScrumMaster is the one who enforces the rules.

Updating of new practices in the methodology

Digital marketing strategy and behavior

The labor field is located in the services sector, specifically in the Cultural and Creative Industries, whose nature originates in individual creativity, skills and talent. These industries have the particularity of increasing the generation of employment through the promotion and use of intellectual property. Therefore, an audiovisual producer has the possibility of creating his own company or providing his services in private and public companies.

The audiovisual and multimedia producer works in the coordination and assistance of audiovisual production, as a producer of audio, video, television, animation, multimedia and web development.

In the activities related to the audiovisual sector, for example in the field of television, he/she can hold positions as floor manager, production assistant, camera assistant, assistant director, editor of recorded material and in post-production.

In the field of animation, multimedia and interactive media, the graduate can develop activities in the field of creation of new digital environments, web programming and content manager; this work is part of an interdisciplinary work team, aimed at meeting information and communication needs oriented to specific audiences.

The audiovisual and multimedia producer can work in communication, advertising and design departments and companies; in the media; in audiovisual centers, among others, as follows:

Television producer in control and studio.
Producer of audiovisual and multimedia of different genres.
Layout and web development.
Assistant in the production process of animation, multimedia and interactive media.
Audio and video editor.
Digital special effects producer.
Camera assistant.
Sound assistant.
Collaborator in the structuring of a shooting plan.