Mohamed Salah MBAREK Midox - Tunisian, Senior Digital Marketing Expert, Entrepreneur, Radio Anchor and Producer

Your browser is outdated!

To ensure you have the best experience and security possible, update your browser. Update now

Resume created on DoYouBuzz

Experiences

- Provide strategic development for brands across all digital channels: Mainly in Retail - Media - Sports - Tourism - NGO
- Provide strategic planning for influencers marketing campaigns.
- Develop insights, including background research, creative briefs, user experience, content strategies and high-level information architecture plans.
- Implementing Chatbot solutions: Supervising technical development and Writing user experience Cases.

Anchor and Producer of 2 Radio Shows broadcasted on Mosaique FM:
- Since 2018: Daily Night Show Called Bennet FM: It's all about Success Stories, Motivation and entrepreneurship tips .
- Since 2017: Weekly Night Show called Dezz Jaime: The number 1 show in Tunisia about Content Creators and Influencers.

Manage Social Media marketing campaigns and day-to-day activities including at Mosaique FM:
- Create, curate, and manage published content (images, video and written).
- Produce distinctive and stylish news and features content for all Mosaique FM digital and social media platforms.
- Innovate and create stories – mainly in video, videographic, image gallery… etc.
- Monitor, listen and respond to users.
- Develop and expand community (+5M fans on Facebook, +1M followers on Instagram , +1M followers on Twitter, etc..)
- Compile report for management showing results.
- Monitor trends in Social Media tools, applications, channels, design and strategy.
- Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns.

Work on proactive creative concepts.
References:
Provide strategic development for brands across all digital channels.
Social Media analyzes.
Develop insights, including background research, creative briefs, user experience, content strategies and high-level information architecture plans.
A focus on the Tunisian and North African (Maghreb region) market in collaboration with the agency's network in MENA zone:
Develop persuasive proposals, pitches and presentations to sell in concepts, programs and strategies.
PR and crises management on social media with Social@Ogilvy.
Collaborate with creatives, designers, copywriters, digital producers and account managers.
Social Media activations.
Support new business and pitch development.
Carrefour, Délice Danone, Unilever, Attijari Bank, Fatburger, etc..

- Conception, Copywriting, Management, Tests and Validation of Flash and HTML5 Advergames on Web, Mobile and Social Medias (More than 20 Advergames). Work on proactive creative concepts.
- Strategic recommandation for Content Creation And Community Management- Monitoring and e-reputation- Analyzes and Reporting
- Team Knowledge Management
- Represent the agency in relevant speaking and networking engagements: http://www.youtube.com/watch?v=V_KMg1lYhv4- Contribute to agency social media/PR activity
References:
Tunisiana & Amigos (Ooredoo Telecom Group) (13 projects)
Carrefour Tunisie: Advergames - Brand Experience (4 projects)
Warner Bros: An Advergame on Facebook to promote the launch of the xbox and PS3 versions of The Lord of the Rings in France.
Ettounsiya TV: Social TV
Délice: 100% jus, advergame (Fruit Ninja like).
Boga: Digital viral campaign (Mana3mlou Chay).
Fanta: Digital viral campaign (Bambi Leddenya)
Sprite: Brand Content (Web serie: 7ell ella3b)
Community Management and monitoring for a political party.
Project management of many web sites for institutions, events, medias... (clubafricain.com, est.org.tn, carrefourtunisie.com, tunur.tn, printemps-sonore.com, tappsday.com, etc...)

Sust.tn
Implementing communication strategies for:
nabeul.startupweekend.org (1 event)
tunis.startupweekend.org (3 events)
Organizing 54 hours non-stop events to develop the entrepreneurship ecosystem in Tunisia.
sfax.startupweekend.org (3 events)
aindraham.startupweekend.org (1 event)
sidibouzid.startupweekend.org (1 event)
Work on PR to raise awareness about entrepreneurship in Tunisia: http://www.midoxthegeek.com/under-spotlights

Monitoring and Reporting
Community Management
Management of the bannering server.
SEO.
Daily content management.

Education

Informatique Appliquée à la Gestion (Informatics & Management)

Mathématiques

Skills

Community Management
Digital Marketing
Media Planning
Social Media Marketing
Marketing Communications
Online Marketing
Social media
Online Advertising
Marketing Strategy
Community Management
Project Planning
SEO
Social TV
Google Analytics
Social media marketing

Arabic
French
English