Michelle Holden
Communications, Public Relations and Digital Media Specialist
Public/Media Relations
Content Writer/SEO
Social Media Management
Copywriting
Editing
Employed
Available
I acquired my Bachelor of Arts in English: Technical Communication and New Media from the University of South Florida.
I am an enthusiastic, outgoing, and positive individual. My hobbies include supporting my favorite sports teams and photography.
I am an enthusiastic, outgoing, and positive individual. My hobbies include supporting my favorite sports teams and photography.
Social Media Manager and PR Account Executive
NPC Creative Services
Since June 2014
Full-time
Tampa
United States - Florida
- Participating in planning and strategy sessions
- Assisting with implementation of plan tactics in accordance to pre-established timeframes, goals and objectives, including support day-to-day client activities
- Create original, engaging content for client social media networks
- Conduct audits of client brand visibility to identify areas where clients can use digital technology to enhance and/or promote brand name and assist with marketing changes based on results from social and digital reporting
- Developing an effective understanding of and ability to appropriately convey client messaging through public relations tactics, including monitoring industry news to develop an understanding of industry trends and events that will impact our clients and/or that we should incorporate into our media topics for pitches and articles
- Research, interview, and develop case studies/white papers based on client needs and/or objectives
- Travel to select events to represent NPC and/or support client interests, including key conferences and sales meetings
- Researching top industry influencers and staying current with trends and tools
- Managing agency’s and client's messaging and content on public web and social media channels
- Experience working in PR outreach through Vocus (Cision), MyMediaInfo and Meltwater
- Create and compile media lists based on client audience
- Maintaining regular communications with supervisors regarding client accounts
- Write and release media advisories
Public and Media Relations Intern
Tampa Bay Lightning
December 2012
to March 2014
Internship
Tampa
United States - Florida
- Write weekly "Prospect Performer" article, posted to organization website
- Develop and write press releases
- Manage multiple e-mail accounts in order to handle and fulfill incoming media requests
- Create/Edit Training Camp and Rookie Camp Media Guides
- Set up, break down and maintain press box
- Update seating charts, media requests, records, statistics, and coach/player bios for 2013-14 organization NHL records
- Create and distribute game credentials
- Conduct interviews for post-game and future media use
- Work directly with the hockey team and PR staff
Sports Information Intern
University of South Florida Athletics
August 2010
to April 2011
Internship
Tampa
United States - Florida
- Responsible for running statistics during football and basketball games
- Update social networking sites affiliated with the university and athletics
- Conduct post- game interviews with players and coaches
- Write post game stories including information given by players/coaches
- Distribute game credentials
- Organize team photos and stories for use on university website
- Update student athlete profiles and upload stories for use on university website
The undergraduate degree in Technical Communication and New Media prepares students to work as innovative professional communicators in a variety of fields - from government to business to medicine.
The program produces graduates who can creatively compose using a variety of tools in order to communicate with their audiences or to assist others with their clients.
The program produces graduates who can creatively compose using a variety of tools in order to communicate with their audiences or to assist others with their clients.
- Experience in AP Style
- Ghost writing
- Editorial
- White Papers
- Case Studies
- Editing
- Blogging
- Press Releases
- Media Advisories
- Social Media Management
- Social Media Reporting
- Handling multiple clients
- Proficient in Hootsuite/social media management platforms
- Creating weekly social media calendars for clients
- Creating monthly/yearly social media reports
- Content management
- Organic content creation
- Reports/analysis of social media strategy
- Conduct social media campaigns (paid and unpaid)
- Outreach
- Establishing and maintaining industry relationships
- Media request management
-
Microsoft Office Suite
Advanced
-
Adobe Creative Suite
Good
- Windows
- Mac OS
