Implementation of web communication strategies for the digital integration of offline events and traditional media activities;
Management and analytics for SEM and web advertising activites (analytics and report of Google - AdWords, Retargeting, branding - campaigns);
Co-Creation and management of digital content and online editorial presence;
Online media buying, creation, management and monitoring of web adv campaigns on the main information and entertainment websites (Corriere.it, Repubblica.it, Facebook, Instagram, etc) and programmatic buying trading desks (Rocket Fuel, 4StrokeMedia);
Web management digital branded content operations, such as the digital extension of the TV branded content done in co-operation with Realtime - Discovery Media Italy;
Management and monitoring of the brands' social networks (Facebook, Twitter, Instagram, Linkedin, YouTube, Pinterest, Flickr, Google+);
Live-tweet and live posting of different events (events during the exhibition days, press conferences, etc);
Implementation of social plugin platform;
Digital PR and creation of events and editorial activities with influencers, bloggers and socialites;
Implementation of HOMI and Chibimart mobile APP (for IOS and Android devices);
Management and content creation for e-mail marketing and newsletter campaigns;
Management and analytics for visitors data;
Co-Creation and analysis of visitors satisfaction survey;
Analytics and report of Google Analytics data and website usability.
Company Description
Fiera Milano is the leading exhibition Group in Italy and one of the top in the world.
Fiera Milano SpA is the only Italian trade fair company listed on the italian Stock exchange (since December 2002). It is controlled by the non-profit Fondazione Fiera Milano.
Fiera Milano manages two exhibition venues, fieramilano (on the outskirts of the city) and fieramilanocity.
It is present - directly or through joint ventures and partnerships - in China, India, Brazil, South Africa, Thailand.
Fiera Milano is active in every segment of the exhibition and congress supply chain through its companies: Fiera Milano Nolostand (stand fitting); Fiera Milano Congressi (conference management), Fiera Milano Media (multimedia and multi-channel communications).
