Michela Stellato
Digital Marketing and Communications
36 years old
Driving License
Caserta Italy
Employed
Open to opportunities
Digital Marketing and Communications
Fiera Milano SpA
Since April 2014
Full-time
Milan
Italy
- Implementation of web communication strategies for the digital integration of offline events and traditional media activities;
- Management and analytics for SEM and web advertising activites (analytics and report of Google - AdWords, Retargeting, branding - campaigns);
- Co-Creation and management of digital content and online editorial presence;
- Online media buying, creation, management and monitoring of web adv campaigns on the main information and entertainment websites (Corriere.it, Repubblica.it, Facebook, Instagram, etc) and programmatic buying trading desks (Rocket Fuel, 4StrokeMedia);
- Web management digital branded content operations, such as the digital extension of the TV branded content done in co-operation with Realtime - Discovery Media Italy;
- Co-Creation and start-up of the new website www.homimilano.com and www.chibimart.it;• Management and content creation of corporate websites www.homimilano.com, www.chibimart.it and www.promotiontradeexhibition.it;
- Management and monitoring of the brands' social networks (Facebook, Twitter, Instagram, Linkedin, YouTube, Pinterest, Flickr, Google+);
- Live-tweet and live posting of different events (events during the exhibition days, press conferences, etc);
- Implementation of social plugin platform;
- Digital PR and creation of events and editorial activities with influencers, bloggers and socialites;
- Implementation of HOMI and Chibimart mobile APP (for IOS and Android devices);
- Management and content creation for e-mail marketing and newsletter campaigns;
- Management and analytics for visitors data;
- Co-Creation and analysis of visitors satisfaction survey;
- Analytics and report of Google Analytics data and website usability.
Researcher
CERMES, Bocconi University
February 2014
to March 2014
Temporary Work
Milan
Italy
- Processing of research data, organization of events and presentations
Junior Category Manager
Carrefour
December 2012
to June 2013
Internship
Milan
Italy
- Categories: Pet food, Baby Food and Snacks
Master Degree with a thesis entitled: “Planning the Patient Experience in order to create value” 108/110 (thesis judged excellent by the examination board).
Economics and Business Law
SUN University (Seconda Università degli Studi di Napoli)
September 2007
to March 2011
Bachelor Degree with a thesis entitled: “Family Business: An analysis through the Agency Theory”, 110/110 summa cum laude
