Michela Diana
Digital Marketing Specialist Junior, Translator
English Profficiency
SEO Copywriting
Social Media Advertising
Marketing Translation
Web Content
Driving License
Nearing graduation
Available
After graduating in Rome, I have lived in London for four years and I am now a proficient user of the English language.
I am a highly dedicated translator with a strong passion for digital marketing developed while working in London as a manager/events planner in a gastropub. This is when I came across the need of expanding the business' clients and improve its reputation online. Eventually, I developed a real social media/email marketing strategy obtaining successful results in a short period of time.
Today, I want to put together my linguistic and digital abilities to keep working as a marketing translator and specialize in content writing for social media, websites and marketing emails. I am currently studying for a Master's Degree in digital marketing.
I am a highly dedicated translator with a strong passion for digital marketing developed while working in London as a manager/events planner in a gastropub. This is when I came across the need of expanding the business' clients and improve its reputation online. Eventually, I developed a real social media/email marketing strategy obtaining successful results in a short period of time.
Today, I want to put together my linguistic and digital abilities to keep working as a marketing translator and specialize in content writing for social media, websites and marketing emails. I am currently studying for a Master's Degree in digital marketing.
Freelance Translator
Amazon
Since November 2017
- E-commerce marketing translations En>It
- Marketing translation for e-commerce website with good quality localization from end to end.
- Translation of several types of products ranging from home furniture and decorations to car replacement parts, from children toys to jewels and fashion.
- Tone of voice aimed at increasing the conversion rate.
- Tools: SDL Trados, ATMS Translator Portal (Amazon exclusive), Memo Q, Google Adds and Search Console.
- English into Italian
Creative Translator
Akab Lsp - IKEA
Since January 2018
- Creative translations for the IKEA's blog (Ideas) from English into Italian.
- More colloquial tone of voice aimed at advertising products with ideas and advices for home decor.
- Tools: SDL Trados, Excel, Lilt, Google Adds, Google Search Console.
Social Media Specialist, Events Planner, Manager
Greeneking - MPCo
November 2016
to November 2017
- Social media content writing and data analysis to market the business locally and convert online visitors to actual walk-in clients. SM used: Instagram, Twitter, Facebook.
- Planning of promotional events in collaboration with the industry's major brands.
- General email correspondence and email marketing to plan private events and promote promotional ones.
- Tripadvisor reviews management.
- Shift manager. Events coordinator.
QA Tester and Proofreader
TestronicLabs
August 2015
to March 2017
- Video games proofreading (En>It) and localization according to the relevant graphic layout.
- Edit translations according to Quality Assurance guidelines.
- Complete QA Excel sheets with edited rows and confirm their applicability to the selected video game.
- Tools: Excel and QA software.
Content Editor and Translator - Freelance project
ByteCave Studio
May 2016
to July 2016
- Editing of the Italian version to make it more appealing for the website visitor (tourism).
- Translation It>En of the same website and localization for the target audience.
- Content type: tourism marketing, informal tone of voice.
Digital Certification Program:
SEO
SEM & Display Advertising
Web Analytics
Facebook Community Marketing
Facebook Advertising
Twitter Marketing
Instagram Marketing
Pinterest Marketing
Google+ Marketing
LinkedIn Marketing
Online Video e Youtube Marketing
Digital PR, Web Reputation & Social Media Monitoring
Content Marketing & Blogging
Digital Storytelling
E-Mail Marketing
Mobile Marketing
Inbound Marketing & Lead Generation
Affiliate Marketing
Location Based Marketing
E-Commerce Strategies & Management
E-Commerce Software & Magento
Normativa E-Commerce
SEO
SEM & Display Advertising
Web Analytics
Facebook Community Marketing
Facebook Advertising
Twitter Marketing
Instagram Marketing
Pinterest Marketing
Google+ Marketing
LinkedIn Marketing
Online Video e Youtube Marketing
Digital PR, Web Reputation & Social Media Monitoring
Content Marketing & Blogging
Digital Storytelling
E-Mail Marketing
Mobile Marketing
Inbound Marketing & Lead Generation
Affiliate Marketing
Location Based Marketing
E-Commerce Strategies & Management
E-Commerce Software & Magento
Normativa E-Commerce
BA Languages for Interpreting and Translation
UNINT - Università Internazionale degli Studi di Roma
October 2009
to March 2013
Translation and interpreting techniques (En - Chi). Linguistics researches and presentations. History, culture and literature of Italy, the anglophone countries and China.
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Italian
Expert
-
English
Expert
-
Spanish
Intermediate
-
Chinese
Notions
-
English>Italian Translation
Expert
-
Italian>English Translation
Advanced
-
Marketing translation
Advanced
-
E-mail Marketing
Good
-
Social Media Marketing
Advanced
-
SEO Copywriting
Good
-
Content writing
Advanced
-
Digital Strategy
Good
-
Local Based Marketing
Advanced
-
WordPress
Good
-
Blogging
Good
-
Local-based marketing
Good
-
SDL Trados
Advanced
-
Google Ads
Good
-
Google Search Console
Good
-
MailChimp
Good
-
SEO Zoom
Good
-
WordPress
Good
-
Social media marketing
Advanced
-
Adobe Photoshop
Good
-
Canva
Advanced
-
Zonal Hospitality Management
Advanced
- Staff management
- Time management
- Problem solving
- Good eye for detail and desire for perfection
- Strong research skills
- Target driven
- Excellent language skills both in Italian and English
- Great comunication skills, able to understand the others' needs and espectations.
- Ability to work both independently and as part of a team.
- Persuasive digital communication abilities.
- Able to meet tight deadlines while delivering effective results.
- I am always updated with the last news and I like following different business and influencers' digital strategies.
- I like to read educational and narrative books and analyse the different writing styles and tone of voice used.
- I practice yoga and I am very interested in following news and discussions on environmental and personal health issues.
- I love travelling and I am curious towards discovering new places and cultures.
