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Michael Wetzel

Master of International Management Student (CEMS)

Michael Wetzel
31 years old
Barcelona (08029) Spain
Professional Status
Employed
Available
  • Re-designed Essilor’s credit collection process with the aim of improving cash-flow and customer relationships
  • Developed a campaign to increase employee awareness of Telefónica’s internal communication of business principles
  • Created a business plan for a big data analytics start-up developing a coherent strategy for market entry and expansion
  • Identified and evaluated features for the launch of an e-learning platform at FESTO to increase customer satisfaction
  • Created a business plan in order to define and communicate a mid/long-term business strategy and its implementation
  • Identified, appraoched and closed new B2B leads and managed customer relationships
  • Initiated the launch of two new products - leading the product design, production, sales, and marketing thereof
  • Led social media marketing campaigns resulting increased online reach and engegement
  • Planned and executed the first expansion abroad increasing sales by 30%
  • Oversaw implementation of an ERP system in order to refine efficiency, management oversight and internal communication
  • Created a bottom-up budget-planning tool allocating €4 million to projects in 40 markets thus optimising departmental efficiency and revenue forecasting
  • Analysed feedback of more than 800 dealers and identified local best practices, resulting in enhanced quality management
  • Established a cross-departmental consulting boost by brainstorming and evaluating novel ideas to increase revenues
  • Coordinated content and logistics of a conference and a business academy achieving participant satisfaction of 96%
  • Assessed the alignment of single investments with broader fund strategy
  • Analysed risk and return of more than 140 potential investment opportunities for global fund vehicles
  • Created a database of ±1000 assets, improving decision-making capabilities