Michael van Keulen
Project Assistant at Dutchese Group
Consultant
Erasmus Consultancy Project
October 2016
to August 2017
Student Project
- The Erasmus Consultancy Project is a student-run project that advises companies on expansion to emerging markets. The project is a combination of B2B-sales and consulting, part of which was conducted in Colombia.
- My partner and I were the most successful in the sales part, raising over EUR 24K.
- My team and I developed a market entry strategy and competitor analysis for our client, a Dutch retail security company. We conducted interviews with potential customers, branch organisations and governmental organisations throughout Colombia.