Michael Tschugg has more than 30 years of professional experience in marketing, advertising, PR and journalism. He is an advocate for an integrated approach to communications, with a love to combine consulting methods with communcations expertise to develop problem-solving solutions.
Thus, he developed his own system for positioning, branding and communication concepts, called the STAR-System: it is Strategy-based, Targeting-focussed, Agenda-Setting for media and audiences to enhance and improve the Reputation of his clients. Michael combines the STAR-System with the latest findings in Neuro-Biology and Neuro-Marketing which makes his PR strategies and measures even more effective and efficient.
He is a specialist in Corporate and Financial Communications, with a broad knowledge base of how to position companies, help them to overcome a crisis and develop winning strategies to communicate with their share and stake holders. However, with his integrated approach to the task, he is always open to the broader view which combines marketing, sales, PR, Investor Relations, CSR strategies as well as online communication.
Network orientation is important to him, thus he is well connected within the industry and media. He held positions as Partner and Managing Director and is adept in focussing on goals and achieving results and he knows how to combine leadership with team player abilities.
As a renowned Keynote Speaker in his field, he always gives fresh insights into the topics of positioning, branding, media relations and PR, without neglecting the spiritual and emotional aspects. Thus, he leads brands to love marks and enriches corporate communication through Gary Chapman´s "5 Languages of Love".
