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Michael Tschugg

PublicRelations.Branding.Media Expert.

Positioning
Branding
Corporate Communication
Media Relations
Spokesperson & Keynote Speaker
Consultant Available
Michael Tschugg has more than 30 years of professional experience in marketing,
advertising, PR and journalism. He is an advocate for an integrated approach to communications, with a love to combine consulting methods with communcations expertise to develop problem-solving solutions.

Thus, he developed his own system for positioning, branding and communication concepts, called the STAR-System: it is Strategy-based, Targeting-focussed, Agenda-Setting for media and audiences to enhance and improve the Reputation of his clients. Michael combines the STAR-System with the latest findings in Neuro-Biology and Neuro-Marketing which makes his PR strategies and measures even more effective and efficient.

He is a specialist in Corporate and Financial Communications, with a broad knowledge
base of how to position companies, help them to overcome a crisis and develop winning strategies to communicate with their share and stake holders. However, with his integrated approach to the task, he is always open to the broader view which combines marketing, sales, PR, Investor Relations, CSR strategies as well as online communication.

Network orientation is important to him, thus he is well connected within the industry and media. He held positions as Partner and Managing Director and is adept in focussing on goals and achieving results and he knows how to combine leadership with team player abilities.

As a renowned Keynote Speaker in his field, he always gives fresh insights into the topics of positioning, branding, media relations and PR, without neglecting the spiritual and emotional aspects. Thus, he leads brands to love marks and enriches corporate communication through Gary ChapmanĀ“s "5 Languages of Love".
Resume created on DoYouBuzz

Master in PE/MBA

University Mannheim/Germany; University Lincoln/UK

September 1975 to April 1980
Master Degree in Political Economics/Diplom-Volkswirt (University of Mannheim/Germany)
Dissertation Title: Public Goods and the Coase Theorem in Environmental Politics;
MBA (International Management Consultancy, University of Lincoln, Hull/UK)
Dissertation Title: Communications and the Management of Change. An Investigation on the Role of PR and PR Consultants in Business Transformation Processes
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Senior Advisor, Director, VP (freelance)

diverse national and international PR Agencies
Since January 2017
  • Branding
  • Positioning
  • Media Relations
  • Content Management
  • Storytelling

Senior VP Communications

Ecclestical Foundation
April 2014 to December 2016
Germany
  • External & Internal Communications
  • Media Relations
  • Corporate Publishing
  • Sponsoring
  • Advertising
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  • Managing Director Financial Communications Unit
  • Managing Director Public Relations Unit
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Owner/Consultant

Tschugg PublicRelations.Branding
April 2003 to July 2005
Germany
  • PR-Consultant/Media-Trainer, self-employed
  • Spokesperson ad interim
  • Development & Realisation of Communication Concepts
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  • Managing Director Frankfurt Office
  • Head of International Financial Communications Practice
  • Leading all IPO/M&A Accounts
  • as well as those of all Banks and Financial Intermediaries
  • Branding/Positioning Expert
  • Crisis Communications Expert
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  • Head of Corporate Communications Unit
  • Annual Report Specialist
  • IPO/M&A Expert
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  • Spokesperson
  • External Communications
  • Internal Communications
  • Media Relations
  • Corporate Communications & Advertising
  • Financial Market Communications
  • Ghost Writing/Media Training
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  • Project Manager HealthCare/Non Profit
  • Group Head Corporate Communications
  • Specialist in Change, Merger, Positioning, Branding
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  • Public Relations
  • Corporate Commmunications
  • Image/Branding Campaigns
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  • Writing articels on business and technical issues
  • Conducting interviews with C-level experts
  • Developing Communications, Positioning & Branding Strategies
    Expert
  • (Ghost)Writing/ Story-telling Style
    Expert
  • Spokesperson/Handling Media Requests
    Expert
  • Crisis Communications
    Expert
  • Financial Communications / Investor Relations
    Expert
  • Change Management (M&A, IPO etc.)
    Expert
  • Internal Communications/ Employer Branding
    Expert
  • Panel moderator, facilitator, Talkshow-Host
    Expert
  • Digital Communications
    Advanced
  • Speaking/Presentations/Moderation/Facilitation/Talkshow Host & Guest
    Expert