CEMS MiM Candidate. Ivey Business School MSc Candidate in International Business 2019. Bachelor of Management and Organizational Studies, Specialization in Consumer Behaviour, minor in French Studies from Western University.
Developed a business plan and strategy for the company La Mar Dulce by analyzing the internal operations of the company to double 2018 budgeted net income in 24 months.
Conducted a market study by assessing local competitors and consumer trends to improve local market position and determine the ideal competitive strategy
Strategized a plan for market-entry for Heroes Blonde Lager, including brand positioning and bold product designs, through market research in collaboration with the marketing team; launched the brand Fort York, leading to distribution throughout Ontario.
Interacted with customers by explaining in-store promotions, creating strong client relationships and offering tailored suggestions; consistently demonstrated quality service tailored to exceeding daily sales goals.
Coordinated an "Ask Me" campaign for the Tunnel of Hope historical centre by collaborating with local tourist centres and student volunteers who were placed throughout the city in high tourist hubs, creating buzz around the Tunnel of Hope which focuses on awareness, resulting in an increased attraction and visits to the historical centre.
Facilitated the planning of all charity and social events throughout the year by coordinating multiple successful charity events, resulting in surpassing yearly charity goal and donating $11,000 to Habitat for Humanity Heartland.
Organized annual reading week volunteer trip by introducing team to new volunteer location in Tuscaloosa, Alabama, selecting volunteers, planning itinerary, and scheduling builds and logistics with Habitat for Humanity Tuscaloosa, resulting in the 16th Habitat for Humanity home for the Taylor family to be built.