Drive marketing campaigns and customer activation initiatives • Develop marketing campaigns by leveraging external (competitive data/market trend insights) and internal (brand positioning/performance/growth opportunities) factors • Manage projects like events/tradeshows, webinars, digital events via a complete project management plan to increase brand and portfolio awareness • Coordinate the implementation of the media/PR strategy
Execute digital marketing programs / Inbound marketing • Manage digital campaigns including emailing and lead nurturing to reach a targeted audience • Measure and report performance (ROI and KPIs) and establish metrics to assess best performing campaigns • Improve Lead management and Demand Generation process • Marketo Super-User : establish governance for the region
Develop and execute marketing plan for Middle East and Africa & Western Europe • Develop and monitor regional marketing plans and campaigns by each quarter commensurate to sales forecast • Establish solid relationship with regional key stakeholders to drive business and to gather insights on customer need patterns • Develop marketing materials for specific actions or customer events, and strengthen relationship with key stakeholders (customers, authority bodies, industry players)
