Mervé KALEM

Experiences

Drive marketing campaigns and customer activation initiatives
• Develop marketing campaigns by leveraging external (competitive data/market trend insights) and internal (brand positioning/performance/growth opportunities) factors
• Manage projects like events/tradeshows, webinars, digital events via a complete project management plan to increase brand and portfolio awareness
• Coordinate the implementation of the media/PR strategy
Execute digital marketing programs / Inbound marketing
• Manage digital campaigns including emailing and lead nurturing to reach a targeted audience
• Measure and report performance (ROI and KPIs) and establish metrics to assess best performing campaigns
• Improve Lead management and Demand Generation process
• Marketo Super-User : establish governance for the region
Develop and execute marketing plan for Middle East and Africa & Western Europe
• Develop and monitor regional marketing plans and campaigns by each quarter commensurate to sales forecast
• Establish solid relationship with regional key stakeholders to drive business and to gather insights on customer need patterns
• Develop marketing materials for specific actions or customer events, and strengthen relationship with key stakeholders (customers, authority bodies, industry players)

Market Development Representative: Sales Order Coordination
• Customer portfolio management, prospection, qualification
• Order administration, tracking, complaint handling, supply conditions creation
Marketing Specialist for Consumer Health & Nutrition:
• Market Intelligence: analysis of market size/share, identifying potential business opportunities, branding / 3D proposal development
• Event management : organization & coordination of exhibitions, conferences, congress, webinars
• Digital Marketing : lead management, e-mail campaigns creation, social media & website management, reporting
• Marketing Fulfillment project, management of the sales enablement platform

Education

Master Thesis : " Is a market survey a crucial step before launching a new product? "

Skills

Interests

Campaign Manager