Created a marketing plan and strategy for proposed reinvention for Hilti Stores Singapore
Responsible for internal and external communication
Conducted customer analysis through surveys and interviews with customers and store reps
Detailed Description
Our main task was to analyze the Hilti Store Singapore network profitability and reinvent the Hilti store experience and structure within the period of 4 months
As part of our deliverable, we had to pitch our final strategy to the Hilti General Manager and the SEA management team
