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Melby Anindya Nabilaputri

Brand Management & Innovation Marketing

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Melby Anindya Nabilaputri
29 years old
Jakarta
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Professional Status
Employed
Open to opportunities
Experiences
  • Develop product story for one of Aqua's beverage brand to strengthen relevancy to target market
  • Execute consumer promo activities to increase sales volume up to 5% from the last 3 months
  • Manage new product development (NPD) to be launched in Q2
Detailed Description
  • Selected out of 50000 applicants for Danone's MT Star 2018 program
  • Develop, implement, and recommend strategy to increase traffic to the brand’s online, social, and mobile platforms
  • Assisting in digital content and media plan allignment
  • Assist in strategic campaign execution to increase digital product accessibility to add value
  • Managing consumer promotions execution and mass media communication
Detailed Description
  • The duration of my internship at Danone is for 4 months. I am working for one of Danone’s isotonic drink brand Mizone in Indonesia along with 5 team members. We are responsible for brand activation strategies and event planning for Mizone
  • Ensuring product and quantity (P&Q) for partnered stores and Happy Fresh are matched by doing daily matchings and weekly store visits
  • Doing customer behavior analysis by analyzing customer’s number of searches and add-to-cart activities
  • Providing fortnightly sales report
  • Strategy planning for content in different regions
  • Assisting in strategies implementation with local content teams
Detailed Description
  • My role was in the Content Editor team for Happy Fresh HQ covering Indonesia, Malaysia, and Thailand. Our main responsibility was to ensure that content for Happy Fresh are consistent and daily updated. The job required excellent computer skills and great attention to detail. I have also developed my communication and interpersonal skills in this role as the need for good communication skills is required in order to be able to work together with teams in Indonesia, Thailand and Malaysia.
Company Description
Happy Fresh is one of the leading online grocery delivery services​ in SEA
founded in October 2014. Happy Fresh is currently operating in Indonesia, Malaysia, and Thailand with its Headquarter located in Jakarta, Indonesia. Happy Fresh raised US$12 million in a Series-A funding round in September 2015, one of the largest Series-A rounds in the region to date.
Company website
http://happyfresh.com/careers/jobs/
  • Analyzed Hilti store's network and profitability
  • Created a marketing plan and strategy for proposed reinvention for Hilti Stores Singapore
  • Responsible for internal and external communication
  • Conducted customer analysis through surveys and interviews with customers and store reps
Detailed Description
  • Our main task was to analyze the Hilti Store Singapore network profitability and reinvent the Hilti store experience and structure within the period of 4 months
  • As part of our deliverable, we had to pitch our final strategy to the Hilti General Manager and the SEA management team
  • Achieved an A as a final grade
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