Melby Anindya Nabilaputri
Brand Management & Innovation Marketing
Management Trainee - Marketing
Danone Aqua
Since January 2018
Full-time
Jakarta
Indonesia
- Develop product story for one of Aqua's beverage brand to strengthen relevancy to target market
- Execute consumer promo activities to increase sales volume up to 5% from the last 3 months
- Manage new product development (NPD) to be launched in Q2
Brand Management Intern
Danone Aqua
August 2017
to December 2017
Internship
Jakarta
Indonesia
- Develop, implement, and recommend strategy to increase traffic to the brand’s online, social, and mobile platforms
- Assisting in digital content and media plan allignment
- Assist in strategic campaign execution to increase digital product accessibility to add value
- Managing consumer promotions execution and mass media communication
Content Writer Editor Intern
Happy Fresh
June 2017
to August 2017
Internship
Jakarta
Indonesia
- Ensuring product and quantity (P&Q) for partnered stores and Happy Fresh are matched by doing daily matchings and weekly store visits
- Doing customer behavior analysis by analyzing customer’s number of searches and add-to-cart activities
- Providing fortnightly sales report
- Strategy planning for content in different regions
- Assisting in strategies implementation with local content teams
Consulting Business Project
Hilti
January 2017
to April 2017
Student Project
Singapore
Singapore
- Analyzed Hilti store's network and profitability
- Created a marketing plan and strategy for proposed reinvention for Hilti Stores Singapore
- Responsible for internal and external communication
- Conducted customer analysis through surveys and interviews with customers and store reps
CEMS Master of International Management (MIM) / Msc International Management
University of Sydney
February 2016
to May 2017
Exchange Semesters:
Activities:
Learn more
- Aalto University (Helsinki, Finland)
- National University of Singapore (Singapore)
Activities:
- Head of Social Events for CEMS Club Helsinki
- Head of Marketing and Communications in CEMS Club Singapore
Major: Marketing
Activities:
Head of Marketing and Design for Indonesian Student Association Club
Learn more
Activities:
Head of Marketing and Design for Indonesian Student Association Club
Completed the 16 months Monash College Business Diploma program and gained immediate entry to second-year of bachelor's degree at Monash University.
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Microsoft Word
Expert
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Microsoft Excel
Expert
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Power Point
Expert
- Public Relations
- Client Management
- Digital Marketing Activation
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English
Expert
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Indonesian
Expert
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French
Advanced
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Italian
Intermediate