I completed my undergraduate degree at Western University, in Honours Bachelor of Science. Throughout my undergraduate degree, I also attended UAB (Universidad Autonoma de Barcelona) to partake in an International Exchange program, where I started my journey towards becoming a global leader. I have acquired strong teamwork and communication skills through holding various leadership positions in many clubs and organizations, most notably with the University Student Council as Vice President of Programming. I have developed my analytical abilities through my past work experiences and undergraduate coursework. I am a driven individual with the ambition to continually develop my leadership and problem solving skills to aid companies improve their strategy and performance.
Developed the marketing strategy for a luxury resort and created targeted promotions by channel to support the goal of achieving a gross operating profit of over 40% after initial launch.
Led a team in conducting market research to evaluate customer needs and the industry landscape; insights led to a diversification of on-site amenities and activities, contributing to a 10% increase in pre-launch bookings.
