Meklit Tibebe
Looking for dynamic challenges in a professional environment
Consulting
Marketing
Data analysis
Problem-Solving
collaboration
29 years old
Driving License
Toronto (L1T 1X3) Canada (Ontario)
Professional Status
Student
Available
About Me
I completed my undergraduate degree at Western University, in Honours Bachelor of Science. Throughout my undergraduate degree, I also attended UAB (Universidad Autonoma de Barcelona) to partake in an International Exchange program, where I started my journey towards becoming a global leader. I have acquired strong teamwork and communication skills through holding various leadership positions in many clubs and organizations, most notably with the University Student Council as Vice President of Programming. I have developed my analytical abilities through my past work experiences and undergraduate coursework. I am a driven individual with the ambition to continually develop my leadership and problem solving skills to aid companies improve their strategy and performance.
Sales Analyst
Reckitt Benckiser
Since January 2019
- Effectively managed cross-functional team consisting of regulatory, marketing and supply to ensure timely transition of five new product changes in support of the sales strategy.
- • Collaborated with Account Manager to develop and implement strategic business plan and deliver targeted growth of 2% for the largest retailer by net revenue.
- • Spearheaded project to create and assess P&L scenarios that improve the GM profile of key brands. Recommendations incorporated volume-generating activities that increased the GM% by 8%.
- • Provided in-depth customer analysis (ie. promo analysis, demo ROI) to maximize spend investment in online initiatives and incorporate new offerings that ultimately produced $75K in incremental gross sales.
- • Facilitated meetings with demand planners to review the forecast, evaluate risk and ensure minimal discrepancies, allowing RB to maintain high customer service levels.
Sales Leadership Development Program
PepsiCo
May 2018
to January 2019
- • Increased territory effectiveness by managing the retail sales and operations of the highest volume Geo-format route in Ontario in a direct store delivery system.
- • Executed 100% distribution on new product launch and innovation skus by using shopper-marketing data, merchandising principles and relationship management to sell to store management.
CEMS Business Project Consultant
Deloitte
January 2018
to May 2018
- Developed concrete recommendations for Life & Health insurance companies on how to best prepare for digital transformation, based on strategic client insights from interviews, focus groups and surveys.
- • Identified and assessed the pain points across the customer journey and developed a framework to help companies adapt existing methods and procedures to better meet customer needs.
Marketing Strategy Consultant
HG Holdings
May 2017
to July 2017
Internship
Hanoi
Vietnam
- Developed the marketing strategy for a luxury resort and created targeted promotions by channel to support the goal of achieving a gross operating profit of over 40% after initial launch.
- Led a team in conducting market research to evaluate customer needs and the industry landscape; insights led to a diversification of on-site amenities and activities, contributing to a 10% increase in pre-launch bookings.
Consulting Intern
BDO Consulting PLC
July 2016
to September 2016
- Collaborated with a senior consultant to conduct a feasibility study for an edible oil plant in Ethiopia; provided client with analysis of viability and recommendations to proceed with the venture.
- Analyzed past feasibility studies conducted by BDO Ethiopia and redesigned the ongoing template; changes resulted in a more comprehensive and streamlined process.
VP Programming of Alumni House
University Student Council
September 2012
to April 2015
Volunteer Work
London
Canada - Ontario
- Mentored a group of 30 students by facilitating academic and social support to ease their transition into university; 20% of students progressed to become mentors in the following year.
