Expériences — Matthieu Cassier

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Experiences

Strong business link creation to foster all the upstream organisation and deliver unique products in the selective division
Anti aging roadmap definition for the all skincare in a fast changing business (focus on instant efficacy, naturality)
Clarification of the Asia priority for the division and strong consumer insight integration for the team

Full design on the innovation roadmap refocusing on efficacy through filtering system vectorisation and consumer experience
Identification of very innovative polymer to create bio compatible film and enhance the photoprotection intensity and lasting (Launched in LRP)
Specific work on eye stinging identified as one of the major drawbacks for consumers
Strong prioritization on galenic innovation to deliver an augmented user experience (wetskin, antisand mist, UV water)
Member of cosmetic europe organisation to design the industry regulation for the "secondary" photoprotection market (i.e Anti aging cream with spf)

Specific work on Aluminium salts alternatives with no compromise on performance
South Americas and eastern Europe business expansion building targeted innovations
Market premiumisation strategy through perceived innovation

Cost saving strategy through industrial optimisation
Market premiumisation / Value creation through breakthrough innovation for consumers

Deep understanding of actives mechanisms in odor and humidity control
Development of actives galenic to foster the actives biodisponibilty
Specific work on fabrics interaction to tackle staining issues

Detailed Description

Development of a strong galenic expertise around aerosol and cristallised emulsions

Transversal and multidisciplinary project management
New powder coating development with one very new durable technology identified