CRM: Preparatory work for the implementation of the NPS tool. Customer experience mapping
Digital marketing: Content creation and upload through CMS. Eshop promotional plan definition and implementation. Social media monitoring. Local adaptation of international campaigns.
Other: Support in two product launch events
Second rotation: Folletto Spain (Madrid)
CRM: Planning, execution and redemption analysis of loyalty campaigns. Data analysis for database improvement
Digital marketing: Support for the launch of an international campaign. SEO optimization. Redefinition of the online purchasing process and agency briefing
Other: Customer analysis and sales reporting
Third rotation: Folletto UK (Ascot)
Internal communication: meeting preparation, social media guide for advisors
Digital marketing: Web pages management and structuring. Agency briefing
External communication: Launch of the App in the English market
CRM: Data flow mapping for GDPR compliance assessment
