NPS: Presentation of the full scope project to the salesforce, weekly launch, monitoring, support for the salesforce. Definition of the reporting system for marketing and sales directors.
Running existing campaigns: Welcome letter (revision, weekly launch, monitoring and reporting), e-shop (agency and supplier coordination)
New campaigns proposal (analysis and segmentation, setup, tool preparation)
Special projects: Provide support to the project manager in the development of special projects
CRM: Preparatory work for the implementation of the NPS tool. Customer experience mapping
Digital marketing: Content creation and upload through CMS. Eshop promotional plan definition and implementation. Social media monitoring. Local adaptation of international campaigns.
Other: Support in two product launch events
Second rotation: Folletto Spain (Madrid)
CRM: Planning, execution and redemption analysis of loyalty campaigns. Data analysis for database improvement
Digital marketing: Support for the launch of an international campaign. SEO optimization. Redefinition of the online purchasing process and agency briefing
Other: Customer analysis and sales reporting
Third rotation: Folletto UK (Ascot)
Internal communication: meeting preparation, social media guide for advisors
Digital marketing: Web pages management and structuring. Agency briefing
External communication: Launch of the App in the English market
CRM: Data flow mapping for GDPR compliance assessment
Assisted the supervisor in the development of the distribution channels in North and South America.
Main tasks: Receive and process orders, communicate with the Italian Headquarter, manage the inventory, invoice clients and support customers with drawbacks and consignments procedures. Preparation of corporate materials for marketing purposes. Help during training into jewelries.
