Matteo Moioli
Digital Marketing and CRM
32 years old
Bergamo (24124) Italy
Professional Status
Employed
Open to opportunities
CRM Analyst
Bimby Italia (Milano)
Since August 2017
- NPS: Presentation of the full scope project to the salesforce, weekly launch, monitoring, support for the salesforce. Definition of the reporting system for marketing and sales directors.
- Running existing campaigns: Welcome letter (revision, weekly launch, monitoring and reporting), e-shop (agency and supplier coordination)
- New campaigns proposal (analysis and segmentation, setup, tool preparation)
- Special projects: Provide support to the project manager in the development of special projects
Brand and Digital Marketing
International Trainee Program
September 2016
to July 2017
- First rotation: Bimby Italia (Milano)
- CRM: Preparatory work for the implementation of the NPS tool. Customer experience mapping
- Digital marketing: Content creation and upload through CMS. Eshop promotional plan definition and implementation. Social media monitoring. Local adaptation of international campaigns.
- Other: Support in two product launch events
- CRM: Preparatory work for the implementation of the NPS tool. Customer experience mapping
- Second rotation: Folletto Spain (Madrid)
- CRM: Planning, execution and redemption analysis of loyalty campaigns. Data analysis for database improvement
- Digital marketing: Support for the launch of an international campaign. SEO optimization. Redefinition of the online purchasing process and agency briefing
- Other: Customer analysis and sales reporting
- CRM: Planning, execution and redemption analysis of loyalty campaigns. Data analysis for database improvement
- Third rotation: Folletto UK (Ascot)
- Internal communication: meeting preparation, social media guide for advisors
- Digital marketing: Web pages management and structuring. Agency briefing
- External communication: Launch of the App in the English market
- CRM: Data flow mapping for GDPR compliance assessment
- Other: Sales reporting, competitor analysis, fair preparation
- Internal communication: meeting preparation, social media guide for advisors
Intern
Chimento Corporation US (Miami)
June 2015
to August 2015
- Assisted the supervisor in the development of the distribution channels in North and South America.
- Main tasks: Receive and process orders, communicate with the Italian Headquarter, manage the inventory, invoice clients and support customers with drawbacks and consignments procedures. Preparation of corporate materials for marketing purposes. Help during training into jewelries.
Marketing - Occasional Worker
Multiconsult s.r.l. (Bergamo)
September 2009
to June 2015
- Assisted the marketing office in events organization and websites creation.
- Main tasks: Data entry, flyering, transportation of works of art.
• Host school: ESADE Business School (Barcelona, Spain)
• Home school: Bocconi University (Milano, Italy)
• Business project with Universum
• Home school: Bocconi University (Milano, Italy)
• Business project with Universum
• Graduation Grade: 110/110 cum laude
• Core Courses: Corporate&business strategy, Marketing (product launch), Performance measurement
• Final Dissertation: Understanding Italian engineering students’ driving factors: Working preferences analysis and strategy recommendations
Prof.ssa Silvia Bagdadli
• Core Courses: Corporate&business strategy, Marketing (product launch), Performance measurement
• Final Dissertation: Understanding Italian engineering students’ driving factors: Working preferences analysis and strategy recommendations
Prof.ssa Silvia Bagdadli
Bachelor in International Economics, Managament and Finance
Bocconi University
September 2011
to June 2014
• Graduation Grade: 110/110 cum laude
• Core Courses: Marketing, Corporate Finance, Management
• Final Dissertation: “Positive outcomes of an eco-friendly approach. Literature review and case analysis”.
Prof. Alberto Grando
• Core Courses: Marketing, Corporate Finance, Management
• Final Dissertation: “Positive outcomes of an eco-friendly approach. Literature review and case analysis”.
Prof. Alberto Grando
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Italian
Expert
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English
Advanced
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Spanish
Advanced
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Microsoft Office
Good
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Typo3
Good
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Google Analytics
Notions
- Green Light for Business - Ex Member and HR Manager - Student association aiming at inspiring engagement in green business
- Ceralacca Onlus – Member – Helping and supporting disabled people
- Volleyball player at competitive level and referee in volleyball matches
