I specialise in B2B lead generation by developing campaigns and nurturing strategies.
I am interested and enthusiastic in solving marketing problems using the full marketing mix and a range of tactics and technologies such as content marketing, e-mail marketing, marketing automation, data segmentation, SEO, social media, and CRM software.
One of the most enjoyable parts of my role has been leading, training and mentoring a mixed-discipline marketing team towards achieving the department's lead generation targets.
An experienced user of HTML and CSS for web design and e-mail marketing, I also have high proficiency in the Microsoft Office applications: Word, Excel, PowerPoint, Outlook, Publisher and Visio. I have strong knowledge of design programs such as Photoshop, InDesign, Dreamweaver, GIMP, Illustrator and Expression Suite. My skills in web, e-mail and social tools include Google Adwords, Google Analytics, Google Webmaster Tools, Mailchimp, CommuniGator, ClickDimensions, Sitecore, Tweetdeck, Hootsuite, SharePoint and Yammer.
I am an active member of the Chartered Institute of Marketing and participate in their Continuing Professional Development (CPD) programme in order to progressively improve my marketing skills, recently gaining Chartered Marketer status.
