Matt Lincoln
Pardot Marketing Automation Consultant
37 years old
Manchester United Kingdom
Professional Status
Employed
Open to opportunities
About Me
I specialise in B2B lead generation by developing campaigns and nurturing strategies.
I am interested and enthusiastic in solving marketing problems using the full marketing mix and a range of tactics and technologies such as content marketing, e-mail marketing, marketing automation, data segmentation, SEO, social media, and CRM software.
One of the most enjoyable parts of my role has been leading, training and mentoring a mixed-discipline marketing team towards achieving the department's lead generation targets.
An experienced user of HTML and CSS for web design and e-mail marketing, I also have high proficiency in the Microsoft Office applications: Word, Excel, PowerPoint, Outlook, Publisher and Visio. I have strong knowledge of design programs such as Photoshop, InDesign, Dreamweaver, GIMP, Illustrator and Expression Suite. My skills in web, e-mail and social tools include Google Adwords, Google Analytics, Google Webmaster Tools, Mailchimp, CommuniGator, ClickDimensions, Sitecore, Tweetdeck, Hootsuite, SharePoint and Yammer.
I am an active member of the Chartered Institute of Marketing and participate in their Continuing Professional Development (CPD) programme in order to progressively improve my marketing skills, recently gaining Chartered Marketer status.
I am interested and enthusiastic in solving marketing problems using the full marketing mix and a range of tactics and technologies such as content marketing, e-mail marketing, marketing automation, data segmentation, SEO, social media, and CRM software.
One of the most enjoyable parts of my role has been leading, training and mentoring a mixed-discipline marketing team towards achieving the department's lead generation targets.
An experienced user of HTML and CSS for web design and e-mail marketing, I also have high proficiency in the Microsoft Office applications: Word, Excel, PowerPoint, Outlook, Publisher and Visio. I have strong knowledge of design programs such as Photoshop, InDesign, Dreamweaver, GIMP, Illustrator and Expression Suite. My skills in web, e-mail and social tools include Google Adwords, Google Analytics, Google Webmaster Tools, Mailchimp, CommuniGator, ClickDimensions, Sitecore, Tweetdeck, Hootsuite, SharePoint and Yammer.
I am an active member of the Chartered Institute of Marketing and participate in their Continuing Professional Development (CPD) programme in order to progressively improve my marketing skills, recently gaining Chartered Marketer status.
Digital Marketing and Content
Prodware (UK) Limited
Since January 2010
Full-time
Bury
United Kingdom
- Currently managing the UK marketing team which comprises 2 telemarketers and a digital marketer.
- Responsible for lead generation through operational marketing, digital marketing and telemarketing for Microsoft Dynamics ERP and CRM business management solutions.
- Internal owner of marketing systems such as CRM, CMS, e-mail marketing and market intelligence.
- Other responsibilites include upkeep of social media platforms, market definition and segmentation, data acquisition and upkeep and marketing reporting to group.
- Key achievements & projects:
- Twice relaunching the Prodware website, plus four white label website launches
- Managing the rebrand project from Qurius to Prodware
- Launch of a new content marketing strategy & plan across 8 target markets
- Led UK marketing budgeting and planning process for FY14
- Planning and co-ordinating 2 events per year with five-figure budgets plus fifteen niche events per year
