Initially specialized in the publishing sector and the publishing project management, I have several experiences in partnerships department at Lamartinière Group, Editis and Hachette Book Group. I was publisher manager in London in the mobile division of TimeOne group where I had been charged in promoting worldwide ad-campaigns on mobile devices and developing a network of direct publishers. I'm currently digital publishing project manager in a digital publishing house located in Montreal and specialized in digital enhanced ebooks.
New partners and qualitative traffic sources prospection (ad network, ad exchange, agency, direct publisher, DMP, DSP, SSP)
Commercial terms negotiation with new partners for purchasing high quality traffic on web and mobile device (email, display, video, rewarded video for desktop, iOS, Android, iPad...)
New publishers' account creation and campaigns setup on the platform (CPI-CPL-CPA-CPS basis, incentivization, non-incentivization, countries, payout, traffic type, device, test link, post back, tracking link, KPI's)
New best campaigns offering to potential targeted publishers in order to maximize profit with the collaboration of account managers
New direct campaigns optimisation by developing a network of direct publishers dedicated on web
In-house presentation of new partners and new business opportunities during group meeting after reporting data (top verticals, top geo's, screenshots of best campaigns, origin of the traffic, current stats and results)
Prospecting to implement adserver and all solutions for website of direct publishers (custom offer wall, widget, and infeed native ads)
