Mathieu Jankowiak
Business Analyst Consultant
33 years old
Driving License
La Garenne-Colombes (92250) France
Professional Status
Employed
Open to opportunities
About Me
Initially specialized in the publishing sector and the publishing project management, I have several experiences in partnerships department at Lamartinière Group, Editis and Hachette Book Group. I was publisher manager in London in the mobile division of TimeOne group where I had been charged in promoting worldwide ad-campaigns on mobile devices and developing a network of direct publishers. I'm currently digital publishing project manager in a digital publishing house located in Montreal and specialized in digital enhanced ebooks.
Digital publishing project manager
Planète rebelle
Since September 2016
Montreal
Canada - Québec
- Data and metadata management
- Technical relations management with specific digital publishing distributors
- Digital conversion management (for ePDF, epub2 and epub3 - fixed layout/reflowable - formats)
- Digital marketing strategy management (digital selling prices, website redesign, targeted ad campaign design, online display advertising, social networks)
Publisher manager
TimeOne group
January 2016
to July 2016
Full-time
London
United Kingdom
- New partners and qualitative traffic sources prospection (ad network, ad exchange, agency, direct publisher, DMP, DSP, SSP)
- Commercial terms negotiation with new partners for purchasing high quality traffic on web and mobile device (email, display, video, rewarded video for desktop, iOS, Android, iPad...)
- New publishers' account creation and campaigns setup on the platform (CPI-CPL-CPA-CPS basis, incentivization, non-incentivization, countries, payout, traffic type, device, test link, post back, tracking link, KPI's)
- New best campaigns offering to potential targeted publishers in order to maximize profit with the collaboration of account managers
- New direct campaigns optimisation by developing a network of direct publishers dedicated on web
- In-house presentation of new partners and new business opportunities during group meeting after reporting data (top verticals, top geo's, screenshots of best campaigns, origin of the traffic, current stats and results)
- Prospecting to implement adserver and all solutions for website of direct publishers (custom offer wall, widget, and infeed native ads)
Master's degree of ISC Paris Business School (marketing and management of creative and luxury industries)
ISC Paris Business School
September 2013
to June 2016
BS degree in publishing industry (licence professionelle métiers du livre et de l'édition)
IUT Michel de Montaigne - Bordeaux III
September 2010
to June 2013
Skills
Certifications
- PEGASYSTEMS "Certified Pega Business Architect 7.5"
- PEGASYSTEMS "Certified Pega Data Scientist 8.5"
- JIRA "Agile with Atlassian"
Digital publishing
- Metadata management
- Digital distribution
- Digital conversion
- Digital marketing strategy
- Certificate in digital marketing Google pour les Pros
Mobile advertising
- recruitment of new publishers
- setting up mobile ad campaigns
- tracking follow-up
- performance follow-up and corrective actions
Project management
- Integral publishing follow-up
- InDesign
- Printing follow-up
- Gantt's planning
- Logistics
