I am a very focused, highly efficient professional, who seeks to add meaningful value to the projects and responsibilities I undertake. Due to my role as a mom and due to my past professional experiences and expertise, I always strive to have a holistic approach to life's issues. I'm always interested in learning and growing to sharpen my leadership skills.
Responsible for increasing philanthropic assets by +$2MM annually, through new relationship acquisition and current donor relationships.
Responsible for all marketing and communication efforts targeting specific markets. Responsible for Institution's logo evolution.
Design and start-up of strategic projects to fulfill the Institution's mission
Design and lead internal team efforts in the development and execution of the Institution's Strategic Plan
Detailed Description
Over 100% increase in donor acquisition. Increase over 100% in donor's philanthropic portfolio.
Over $12MM in asset development. Over $8MM to focus on education programs.
Strategically managed government relations to achieve desirable results.
Successfully design and execute public events.
Successfully lead the efforts in collaboration with the advertising agency in the design and execution of a public communications campaign "Puerto Rico quiere A", resulting in over $1.5MM in non-paid advertising.
Design and execute special fundraising products and events.
Received an Excel Award from the Association of Public Relations, for the logo design and communications effort.
Responsible for the approval of Law 463 that gave an additional deduction to donors contributing to, or through, the Institution.
Company Description
It's a nont profit institution that for the past 27 years have been collaborating with communities by facilitating donors the grantmaking and scholarship process; and through the design and execution of strategic programs in the areas of economic development, affordable living housing and education.
Responsible for the design of media strategies and media buying for brands such as: P&G brands - Always, Charmin, Ariel, Sunny D, Hawaiian Punch, and the launching in Puerto Rico of Aleve analgesic.
Responsible for the development of media strategies and buying of special efforts in the Caribbean (Bahamas, Curacao and Cayman Islands) on behalf of agency's San Antonio office for Home Depot brand.
Responsible for media planning and buying for brands such as: Taco Maker, Suzuki del Caribe, University of Phoenix; and the launching of Metrobus and other government accounts.
Had a key role in the implementation and use of ADSERVE Media Analysis and buying tool.