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Marwan Ghazi

Strategic Planner | Performance Marketing

Marwan Ghazi
41 years old
Driving License
Selangor Malaysia
Professional Status
Employed
Available
About Me
With the onslaught of technology and globalization, the world has fast become a crowded space of
information overload and market saturation. In short, it has become harder than ever to stand out amongst the competition with limitless number of offerings out there in the market.

So how do you stand out? Incidentally, that is what I do best.

As a Digital Strategic Planner, I specialize in crafting digital strategies; planning digital campaigns with a focus on insights, trends, evaluation and analytics.

Using big data, social media listening tools, and psychology (consumer behavior), my systematic and proven approach to digital marketing has seen immense growth and success of marketing campaigns for brands of every range.

An entrepreneur in any organization, I possess a voracious appetite for growth and finding new KPIs to meet and overachieve, whilst making a huge bang in the process. I love working with driven and like minded colleagues to bring marketing to its fullest potential in the firm.

Across the scope of my work, I plan campaigns from teasers to sustainability, all based on specific timelines and venues. My plans are rigid when they need to be, and relaxed when they need to be as well. They are anchored on consumer engagement, and they are all highly creative.

I’m always interested to connect for business and/or other opportunities - if you see a fit, please feel free to do so.
Resume created on DoYouBuzz
  • Handling various digital projects and see them to completion
  • Liaise with freelancers and local agencies
  • Liaise with clients and customers
  • Lead client liaison officer in both the B2B and B2C arena
  • Director of digital, strategic, and social campaigns
  • Devisal of client marketing plans and strategies
  • Generation of creative ideas
  • Chief company researcher into broader industry trends and developments
  • Clients: Unilever, P&G and GE
  • Creator of campaigns within the digital sphere
  • Responsible for the generation and initial storyboarding of new campaigns
  • Chief administrator of campaigns upon launch and responsible for their daily maintenance
  • Driver of agile solutions when a new client seeks help with an existing campaign
  • Clients: Jeep, Audi and Nestle
  • Chief relationship manager and spokesperson between TBW and client base
  • Generator of marketing plans in initial stages, and ongoing supervision thereafter.
  • Research, come up with useful insights and current digital trends to use in strategic plans
  • Clients: Volkswagen, Ministry of Transport, Redbull and Nippon Paint and many others.
  • Lead Multimedia Designer for SpeedCast Ltd
  • Conceptualize, research and produce essential and collateral marketing materials for the company’s 14 global branches
  • Producer of: Video, Audio, Animations, Text, Interactive Content and 3D Visuals for Marketing, Products and Multimedia departments
  • Clients: SpeedCast Ltd & it's global partners
  • Responsible for the timely updates and maintenance of each mobile operators channel’s.
  • Handled video media formats professionally from BetaCam to H.264 FF Encoded files for broadcast
  • Advanced experience in Final Cut Pro, Adobe Premiere MAC workstations.
  • Involved in a number of post production projects.
  • Clients: Maxis, Celcom, DiGi

Junior Designer - University Internship Program

Impress Studio
June 2007 to September 2007
  • Assisted in planning and mind mapping several GUI/UX projects.
  • related directly to Interface Design and UX. Projects included: Video & Audio, GUI
  • wireframe and print design.
  • Worked on various projects
  • Currently Acxiom MENA
  • Led, supervised and trained call-center operators on cold-calling and data entry.
  • Managed data input and delivery to large clients including: Saudi P&G and Saudi Unilever
  • Assisted in server maintenance and operations
  • Clients: Saudi P&G, Saudi Unilever and Microsoft

MA in Communication

Limkokwing University of Creative Technology

September 2010 to January 2012
Majoring in Advertising

Bachelor (Hons) in Creative Multimedia

Multimedia University

November 2004 to November 2008
Majoring in Interface Design
  • Portrait Photography
  • Advertising
  • Digital Media
  • Business Insights
  • Identifying Trends
  • Social Media Strategy
  • Digital Trends
  • Engagement Strategy
  • Creative Insights
  • Campaign Planning
  • Creative Planning
  • Craative Strategy
  • English
  • Arabic
  • Painting, Photography, Music
  • Design, Tech, Innovation