I believe in pursuing dreams and make them happen. Strong commitment, perseverance and determination are, to me, the keys to success and satisfaction in life and work. Despite all the obstacles I can run into during my journey, the desire of making the difference in a challenging, international environment is what drives me to never give up. My mantra? Never a failure, Always a lesson.
Responsible for the SMS channel for the European markets: from the creation of the concept and associated promotion to the definition of the cluster and the planning of the action with the provider;
Responsible for the Gadget/Gift campaigns for the European markets: from the definition of the cluster and concept in collaboration with the internal teams to the planning and monitoring of the shipments through dedicated tools;
Responsible for the management of the Outbound channel for Italy and Russia: from the creation of all the materials for the campaign (e.g. script for the calls, promotions, and definition of the cluster to reach) to the formation of the provider’s team both in Italy and Russia;
-Responsible for the planning and execution of marketing contests worlwide, created to improve specific KPIs according to the needs of the country;
-Responsible for the management of the budget for the above listed marketing channels, including bill registration and check;
-Responsible for the support of the regions (US, Japan, Hong Kong) regarding the deployment of their marketing plans for the different marketing channels (SMS, Cards/Gifts, Contests, Outbound Calls);
Collaborating in the daily monitoring and analysis of all the ongoing marketing campaigns throughout the different channels, to evaluate the overall performance and plan future actions.
Detailed Description
Member of the YNAP Social team (Milan Team: a selected commitee that organises all types of events and gatherings to enhance internally the corporate culture and to contribute externally to social and charity causes.
Company Description
YOOX NET-A-PORTER GROUP is the world’s leading online luxury fashion retailer. The Group offers its customers an unparalleled online shopping experience through its 4 multi-brand online stores and numerous ONLINE FLAGSHIP STORES “Powered by YNAP”. YOOX NET-A-PORTER GROUP has offices and operations in the United States, Europe, Japan, China and Hong Kong and delivers to more than 180 countries around the world
Responsible for the SMS channel for the European markets: from the creation of the concept and associated promotion to the definition of the cluster and the planning of the action with the provider;
Responsible for the Gadget/Gift campaigns for the European markets: from the definition of the cluster and concept in collaboration with the internal teams to the planning and monitoring of the shipments through dedicated tools;
Responsible for the management of the Outbound channel for Italy and Russia: from the creation of all the materials for the campaign (e.g. script for the calls, promotions, and definition of the cluster to reach) to the formation of the provider’s team both in Italy and Russia;
Collaborating in the daily monitoring and analysis of all the ongoing marketing campaigns throughout the different channels, to evaluate the overall performance and plan future actions.
Company Description
YOOX NET-A-PORTER GROUP is the world’s leading online luxury fashion retailer. The Group offers its customers an unparalleled online shopping experience through its 4 multi-brand online stores and numerous ONLINE FLAGSHIP STORES “Powered by YNAP”. YOOX NET-A-PORTER GROUP has offices and operations in the United States, Europe, Japan, China and Hong Kong and delivers to more than 180 countries around the world
Developed and maintained reports on customers with weekly / monthly basis (using business tools, SQL, excel);
Analysis of data on the purchasing behaviour of the customer base, including the use of statistical techniques;
Support the creation of target lists for direct marketing campaigns (using the corporate campaign tool);
Support for customer segmentation to identify target for marketing initiatives
Company Description
YOOX NET-A-PORTER GROUP is the world’s leading online luxury fashion retailer. The Group offers its customers an unparalleled online shopping experience through its 4 multi-brand online stores and numerous ONLINE FLAGSHIP STORES “Powered by YNAP”. YOOX NET-A-PORTER GROUP has offices and operations in the United States, Europe, Japan, China and Hong Kong and delivers to more than 180 countries around the world
