I believe in pursuing dreams and make them happen. Strong commitment, perseverance and determination are, to me, the keys to success and satisfaction in life and work. Despite all the obstacles I can run into during my journey, the desire of making the difference in a challenging, international environment is what drives me to never give up. My mantra? Never a failure, Always a lesson.
Business Project with global player in energy sector (ENGIE, former GDF Suez): creation of strategy and implementation process for deployment of data analytics for 100 internal auditors across the Group
Responsible for the SMS channel for the European markets: from the creation of the concept and associated promotion to the definition of the cluster and the planning of the action with the provider;
Responsible for the Gadget/Gift campaigns for the European markets: from the definition of the cluster and concept in collaboration with the internal teams to the planning and monitoring of the shipments through dedicated tools;
Responsible for the management of the Outbound channel for Italy and Russia: from the creation of all the materials for the campaign (e.g. script for the calls, promotions, and definition of the cluster to reach) to the formation of the provider’s team both in Italy and Russia;
-Responsible for the planning and execution of marketing contests worlwide, created to improve specific KPIs according to the needs of the country;
-Responsible for the management of the budget for the above listed marketing channels, including bill registration and check;
-Responsible for the support of the regions (US, Japan, Hong Kong) regarding the deployment of their marketing plans for the different marketing channels (SMS, Cards/Gifts, Contests, Outbound Calls);
Collaborating in the daily monitoring and analysis of all the ongoing marketing campaigns throughout the different channels, to evaluate the overall performance and plan future actions.
Responsible for the SMS channel for the European markets: from the creation of the concept and associated promotion to the definition of the cluster and the planning of the action with the provider;
Responsible for the Gadget/Gift campaigns for the European markets: from the definition of the cluster and concept in collaboration with the internal teams to the planning and monitoring of the shipments through dedicated tools;
Responsible for the management of the Outbound channel for Italy and Russia: from the creation of all the materials for the campaign (e.g. script for the calls, promotions, and definition of the cluster to reach) to the formation of the provider’s team both in Italy and Russia;
Collaborating in the daily monitoring and analysis of all the ongoing marketing campaigns throughout the different channels, to evaluate the overall performance and plan future actions.
Being the daughter of two flight assistants, I have the travel spirit within my DNA. I love exploring new places, learning about their culture and enrich myself with amazing experiences.
