Working hand in hand with the managing local agency in charge of social media channels, which goal was to grow our followers, reach and engagement (through organic and paid social strategy) Achievements.
Fans: +29%
Reach: +40%
Engagement: +110%
Managing the ecommerce together with the european team to implement new developments, UX designs and on-site promotions for all our different channels. Achievements.
Ecommerce sales +60%
Defining KPI´s for all digital channels and analyzing the results to extract learnings and insights (E-commerce, SEO, SEM, Email Marketing, Social Media and affiliates)
Monitoring and coordinating design, production and distribution of digital advertising elements
Managing digital channel strategies (considering the budget) to deliver relevant traffic, optimize the CR, improve customer loyalty, reconnect and engage new clients to both our offline stores and online store
Managing, planning and executing the CRM campaigns calendar (ours and other brands'), using Adobe Campaign (Newsletter and sms), to improve our loyalty program
Content creation and corporative blog lay out
Creative production: from the production of banner adaptations to digital catalogues with our top products.
Defining the influencers strategy, evaluating which profile suits better with all the different brands
Negotiating with brands the campaigns, visibilities and personalized strategies to improve sales
