Experiencia — Marta Jiménez

Resume created on DoYouBuzz

Experiences

Monitoring and optimizing the lead generation campaigns for both national and international students to reach the goal.
Coordinating the advertising agency change.
Defining budget and KPIs.
Coordinating with the agency the new digital strategy.

Reporting directly to the Marketing Director
Working hand in hand with the managing local agency in charge of social media channels, which goal was to grow our followers, reach and engagement (through organic and paid social strategy)
Achievements.
- Fans: +29%
- Reach: +40%
- Engagement: +110%
Managing the ecommerce together with the european team to implement new developments, UX designs and on-site promotions for all our different channels.
Achievements.
- Ecommerce sales +60%
Defining KPI´s for all digital channels and analyzing the results to extract learnings and insights (E-commerce, SEO, SEM, Email Marketing, Social Media and affiliates)
Monitoring and coordinating design, production and distribution of digital advertising elements
Managing digital channel strategies (considering the budget) to deliver relevant traffic, optimize the CR, improve customer loyalty, reconnect and engage new clients to both our offline stores and online store
Managing, planning and executing the CRM campaigns calendar (ours and other brands'), using Adobe Campaign (Newsletter and sms), to improve our loyalty program
Content creation and corporative blog lay out
Creative production: from the production of banner adaptations to digital catalogues with our top products.
Defining the influencers strategy, evaluating which profile suits better with all the different brands
Negotiating with brands the campaigns, visibilities and personalized strategies to improve sales

Coordinating with all the departments (sales, IT, customer service, suply chain,…) to guarantee the ecommerce proper operation
Monitoring client’s incidents to improve customer experience
Analysing and monitoring the digital campaigns and their CR to improve the ROI
SEO and UX ecommerce optimization
Digital and SM content planning
A/B testing with different elements and landing pages on the website
Monitoring KPIs through Tableau to optimize ROI
Products uploading adapting descriptions and content to optimize SEO
Planning campaigns and digital channels strategy
Creating and adapting banners for the website, emails and ads

Identifying market and trends opportunities and designing digital mockups to offer new products to our clients
Managing CRM. Designing and monitoring different email marketing campaigns according to clients segmentation (Mailchimp)
Managing Google adwords campaigns. A/B Testing and ROI monitoring to improve CR
SM content and creative production and profiles management (Facebook, Instagram, Linkedin)
Planning and creating new promotional and advertising material

Correos

February 2016 to February 2017

Internship

Madrid

Spain

Designing Marketing plans to obtain more clients
Supporting sales network by designing material (catalogues, folders, flyers, posters, displays...)
Developing campaigns to attract users and increase their activity
Setting the commercial and digital goals
Supporting the commercial managers in their sales functions (monitoring incidences)
Managing CRM, creating Marketing plans taking into account the area and type of customers' segmentation
Campaigns design to push sales through some partnerships
Improving web UX

Recording and managing invoices, clients DB maintenance, answering and directing phone calls for their many companies, managing suppliers, customer service, computer support, managing some of the companies appoinments and book travel arrangements. Mailing, emailing and fax distribution. Administration and call center support. HR function assistant.
SM and blog content creation and management.

Marta Jiménez