Marta Jiménez
CV
35 years old
Driving License
Madrid Spain
Professional Status
Employed
Available
About Me
A dynamic, persistent and organized professional, with strong team work, who is used to work under pressure.
Digital Manager
Universidad CEU San Pablo
June 2020
to December 2020
- Monitoring and optimizing the lead generation campaigns for both national and international students to reach the goal.
- Coordinating the advertising agency change.
- Defining budget and KPIs.
- Coordinating with the agency the new digital strategy.
E-commerce an Digital Marketing Specialist
Marionnaud
September 2018
to February 2020
- Reporting directly to the Marketing Director
- Working hand in hand with the managing local agency in charge of social media channels, which goal was to grow our followers, reach and engagement (through organic and paid social strategy)
Achievements.
- Fans: +29%
- Reach: +40%
- Engagement: +110%
- Fans: +29%
- Managing the ecommerce together with the european team to implement new developments, UX designs and on-site promotions for all our different channels.
Achievements.
- Ecommerce sales +60%
- Ecommerce sales +60%
- Defining KPI´s for all digital channels and analyzing the results to extract learnings and insights (E-commerce, SEO, SEM, Email Marketing, Social Media and affiliates)
- Monitoring and coordinating design, production and distribution of digital advertising elements
- Managing digital channel strategies (considering the budget) to deliver relevant traffic, optimize the CR, improve customer loyalty, reconnect and engage new clients to both our offline stores and online store
- Managing, planning and executing the CRM campaigns calendar (ours and other brands'), using Adobe Campaign (Newsletter and sms), to improve our loyalty program
- Content creation and corporative blog lay out
- Creative production: from the production of banner adaptations to digital catalogues with our top products.
- Defining the influencers strategy, evaluating which profile suits better with all the different brands
- Negotiating with brands the campaigns, visibilities and personalized strategies to improve sales
E-commerce and Digital Marketing Specialist
LG Electronics
May 2017
to May 2018
- Coordinating with all the departments (sales, IT, customer service, suply chain,…) to guarantee the ecommerce proper operation
- Monitoring client’s incidents to improve customer experience
- Analysing and monitoring the digital campaigns and their CR to improve the ROI
- SEO and UX ecommerce optimization
- Digital and SM content planning
- A/B testing with different elements and landing pages on the website
- Monitoring KPIs through Tableau to optimize ROI
- Products uploading adapting descriptions and content to optimize SEO
- Planning campaigns and digital channels strategy
- Creating and adapting banners for the website, emails and ads
Marketing Assistant
Tompla
February 2017
to May 2017
- Identifying market and trends opportunities and designing digital mockups to offer new products to our clients
- Managing CRM. Designing and monitoring different email marketing campaigns according to clients segmentation (Mailchimp)
- Managing Google adwords campaigns. A/B Testing and ROI monitoring to improve CR
- SM content and creative production and profiles management (Facebook, Instagram, Linkedin)
- Planning and creating new promotional and advertising material
Technician in Marketing plans development for E-commerce
Correos
February 2016
to February 2017
Internship
Madrid
Spain
- Designing Marketing plans to obtain more clients
- Supporting sales network by designing material (catalogues, folders, flyers, posters, displays...)
- Developing campaigns to attract users and increase their activity
- Setting the commercial and digital goals
- Supporting the commercial managers in their sales functions (monitoring incidences)
- Managing CRM, creating Marketing plans taking into account the area and type of customers' segmentation
- Campaigns design to push sales through some partnerships
- Improving web UX
Operations Specialist
Zed Worldwide
June 2015
to November 2015
Internship
Madrid
Spain
- Creating briefs for the new campaigns
- Monitoring results (ROI vs Budget)
- Developing and implementing new SEO proposals and ecommerce improvements
- Publishers coordination and relations
- Using CMS platforms to manage web and app content, creating LP and improving UX
- Remarketing design
- Searching for new partners and digital media
- QA testing for developments
- Products and services benchmarking
- Monitoring and managing website incidences
Administrative and Community Manager
Atrium CN
January 2013
to February 2016
Full-time
Madrid
Spain
- Recording and managing invoices, clients DB maintenance, answering and directing phone calls for their many companies, managing suppliers, customer service, computer support, managing some of the companies appoinments and book travel arrangements. Mailing, emailing and fax distribution. Administration and call center support. HR function assistant.
- SM and blog content creation and management.
Double Bachelor's Degree in Administration and Management with Advertising and Public Relations
Universidad Rey Juan Carlos
2010
to 2016
Skills
Languages
-
English
Advanced
-
Portuguese
Notions
Aplicaciones informáticas
-
Office
Advanced
-
HTML5 y CSS3
Advanced
-
Photoshop
Advanced
-
Ilustrator
Advanced
-
Indesign
Good
-
Google Analytics
Good
-
Wordpress
Advanced
-
Google Adwords
Advanced
-
Facebook Ads
Advanced
-
Prestashop
Advanced
-
Semrush
Good
-
CRM
Good
-
Adobe Campaign
Good
- Entertaining children in hospitals
- I love travelling and discovering new cultures
- Communication and digital marketing are not only my job but my hobbies. Because of that I like learning new things, keeping in mind all new trends
- I love music and I have received violin and singing classes since I was 8
