PHILIPS LIGHTING - Carve out project - Developed and integrated Sales and MKT processes. Supported the Marketing and CRM department to manage all the Changes affecting the customer base. Avoid billing mistake - Analyzed the post sales process and call center performances.
PROFESSIONI DIGITALI - CSR project - Leaded and managed Marketing course willing to increase the employability chances of young graduate. Dealing with the internal and external stakeholder (Airbnb was part of them). Create an ad hoc campaign, select, assess potential candidate. Manage all the student classes and the course schedule. Improve the project format. Guarantee the 80% of redemption of the course. Organize events webinar and show the results to the Global CSR.
VODAFONE - CRM project - Transformed the fragmented local practice into a global approach using a new cloud-based solution (Callidus Cloud system). Supported all the project phases from the business requirement to the implementation of the new system.
CAMPARI - Business Transformation project - Supported the end-to-end business process and systems transformation of the compensation System (SR -LTI-STI) - Revised billing systems assuring that all the HR / MKT / Finance functions work effectively with all other applications and operating systems.
NESPRESSO - Sales & Marketing Project - Definition of the customer journey. Improve the customer life cycle. Redefine product line position. Draw the customer management strategy.
INTESA SANPAOLO - Business transformation project - Supported all the stages of the project. Created the technical and functional documentation for the development of tools and followed its development. Created ad hoc training sessions for all the final users and collect feedback.
CARIPARMA - New platform implementation project - Post go live support and IT testing phase analysis.
University Of Glasgow and Università Cattolica del Sacro Cuore
2008
to 2010
Subjects: Consumption –Organization and Labour - CSR -Negotiation - Statistic - Public Law - International Business. Two years degree program: the first one spent in Glasgow and the second one in Milan - Thesis: “ The diversity management between ethics and human resource management: real cases analysis ”
Major subjects: Sociology - Social Research - Demography - Development Studies - Intercultural Communication - Thesis: “The generational change in Small Medium Enterprises”
Below the original reference:
"Ho avuto occasione di lavorare con Marta grazie al progetto "Palestra delle Professioni Digitali" durante il quale ha dimostrato di sapersi destreggiare al meglio tra gli innumerevoli partner, associazioni e professionisti coinvolti accrescendo e consolidando il network. Ha saputo, insieme ai colleghi, coordinare, organizzare e promuovere al meglio il format dando sì entusiasmo ma offrendo anche una visione obiettiva e critica. Infine, ma non per importanza merita menzione la cura e l'attenzione dedicata a ogni singolo partecipante, garantendo non solo gli obiettivi di progetto ma diventando punto di riferimento chiave per il loro inserimento nel mondo del lavoro" [G.Contaldo - Accenture Digital - Senior Manager]