A diligent and driven Masters in International Management/CEMS student, currently doing an internship in international brand management at Henkel's beauty care department in Düsseldorf (HQ). I am looking for a challenging traineeship/graduate program in the field of Marketing and/or Sales (Commercial) at a FMCG company, preferably a food/beverage company. As an enthusiastic and intrinsically motivated young professional, I take initiative to deliver high-quality work and I exhibit dedication in everything I do.
Coding of the qualitative interviews by using the Grounded Theory approach
Designing a questionnaire
Data analysis with statistical software
Providing an evidence-based business report
Presenting the results to Vision Critical
Aim: To provide Vision Critical with tools to enable them to calculate and get a better understanding of the effect that online insight communities have on the Customer Lifetime Value (CLV) of their clients’ end-customers
Grade: 83%
Company Description
Vision Critical is a global software and market research company, offering a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers. The software, Sparq 3, connects existing transactional and behavioural data with attitudinal feedback of customers to generate insights that drive customer-led decisions. Currently, over 650 brands globally have used the software of Vision Critical.
Providing recommendations and implications for Unilever
Aim: To understand breakfast habits, attitudes and trends of different consumer groups within the Dutch population. The internship took place at the Consumer Market Insight (CMI) department
