UCSI Consulting Group Blue Ocean Strategy Consulting
June 2017
to August 2017
Internship
Kuala Lumpur
Malaysia
Sole responsibility for a Malaysian (social) catering service company’s global expansion- and go-to-market strategy
White paper about the impact of Industry 4.0 in Malaysia (e.g., Logistics, Manufacturing)
Primary/secondary research as part of a consulting project for a Malaysian palm oil plantation company
On-site assistance and support within the framework of a consulting project for a Malaysian healthcare company; primary/secondary research, active contribution to elaborations and recommendations on strategic moves for client company
White paper about M&A activities in Malaysia and Indonesia
Dealer Development Mercedes-Benz Cars (MBC) Hong Kong & Macau • Modelling and documentation of a coherent and structured sales process (Visio) • Elaboration on suggestions on the optimization of retailers’ customer services • Analyses and recommendations on improvement potentials of existing customer databases in Sales and Aftersales
Dealer Development smart Europe • On-site assistance and support during consulting projects at two dealerships in Brussels; extension of existing reporting tools for the compilation of consulting results and tasks for sales management and project team • Analysis and evaluation of workload in retail- and sales management to detect efficiency potentials at the smart Centre Luxembourg
Retail Toolbox Mercedes-Benz Vans • Stocktaking, evaluation, and update of Best Practice documents and tools for retail professionalization • Elaboration on possibilities of the allocation of access privileges for SharePoint users within the framework of a world-wide roll-out of the retail toolbox • Presentation of the results to the project team and the client
Support of the marketing managers with the strategic market management and operational assistance of the respective retailers (e.g., whole- and retail sales reports, competitor- and stock analyses)
Support with various projects, especially the promotion of the Growth Project in Estonia. On the basis of the economic development and the analysis of competitors, deriving of potential opportunities and thus continuous adaption of quantitative and qualitative goals
Involvement in the conception of marketing- and sales campaigns as well as price positioning with respect to competitors
Support with Operational Planning (OP) 2015, here in particular, agreement on volume and price positioning for individual models in the markets supported by the team
Active contribution to the enhancement of internal processes for the preparation of Quarterly Sales Measures (QSM)
