Marketing and sales professional with international FMCG and tech background. Experienced B2B and retail account manager, focused on long-term partnerships and data-driven solutions. Multi-skilled event manager with a portfolio of brand launches, product trainings, trade fairs and in-store campaigns. Dynamic team leader.
Drove +15% mobile adoption in AdWords accounts of top-3 reseller platforms in Russia in following 6 months by conducting account-level portfolio analysis for each reseller, as well as developing external quarterly educational newsletter and mobile optimization guidelines
Maintained >90% customer satisfaction, resolution time and upsell targets in account development and support for Google AdWords, Analytics, YouTube SMB customers
Reached 78% satisfaction rate in post-event survey among 300+ attendees by co-leading cross-functional team of 30+ volunteers and performing as stage host together with 8 speakers
Doubled Facebook page audience (2300+ followers) and secured a show on national TV (TV2Norge) by maintaining media relations, as well as copywriting and creating content for blog (Wordpress), Facebook and Instagram
Executed largest two-day B2B beauty industry conference in Latvia and Lithuania to date, arranging 12 seminars by 6 speaker teams and 5 fashion shows
Reached 85% satisfaction rate in post-event survey among 300+ attendees by managing event internally and supervising event agency, as well as co-leading a team of 8 external assistants
Achieved “Country of the Year” title in CEE for sales results in 2014 (+6,5% y-o-y, +2% vs target) by steering a team of 5 regional sales representatives and managing key accounts (top-5 beauty shop chains and salons in Lithuania)
Transferred product order system from PalmOS PDA to Android in 2013 and sustained turnover results (+12% y-o-y) by liaising between internal sales team, external logistics providers and IT contractor
Increased turnover (+54% y-o-y) and grew brand share (+9pp y-o-y) for first-priority brand in 2013 by coordinating re-launch promotions, events (10+ per year) and trade fairs (3 per year)
Launched new product line in 2011 with 11% on-top turnover in the brand portfolio and acquiring 150+ new customers in two markets
