Marina Snegirjova
Marketing Professional with Sales Experience
35 years old
Driving License
London United Kingdom
Employed
Unavailable
Marketing and sales professional with international FMCG and tech background. Experienced B2B and retail account manager, focused on long-term partnerships and data-driven solutions. Multi-skilled event manager with a portfolio of brand launches, product trainings, trade fairs and in-store campaigns. Dynamic team leader.
Marketing Coordinator
Google
Since August 2017
Temporary Work
London
United Kingdom
- Contracted by Adecco
- Google Partners United Kingdom & Ireland
Associate Account Strategist / Business Intern
Google
May 2016
to August 2016
Internship
Wroclaw
Poland
- Drove +15% mobile adoption in AdWords accounts of top-3 reseller platforms in Russia in following 6 months by conducting account-level portfolio analysis for each reseller, as well as developing external quarterly educational newsletter and mobile optimization guidelines
- Maintained >90% customer satisfaction, resolution time and upsell targets in account development and support for Google AdWords, Analytics, YouTube SMB customers
Event Manager
TEDxBergen
August 2015
to December 2016
Volunteer Work
Bergen
Norway
- Reached 78% satisfaction rate in post-event survey among 300+ attendees by co-leading cross-functional team of 30+ volunteers and performing as stage host together with 8 speakers
- Doubled Facebook page audience (2300+ followers) and secured a show on national TV (TV2Norge) by maintaining media relations, as well as copywriting and creating content for blog (Wordpress), Facebook and Instagram
Professional Partner Service Manager
Henkel
April 2015
to August 2015
Full-time
Riga
Latvia
- Executed largest two-day B2B beauty industry conference in Latvia and Lithuania to date, arranging 12 seminars by 6 speaker teams and 5 fashion shows
- Reached 85% satisfaction rate in post-event survey among 300+ attendees by managing event internally and supervising event agency, as well as co-leading a team of 8 external assistants
Field Sales Manager Lithuania
Henkel
September 2012
to March 2015
Full-time
Vilnius
Lithuania
- Achieved “Country of the Year” title in CEE for sales results in 2014 (+6,5% y-o-y, +2% vs target) by steering a team of 5 regional sales representatives and managing key accounts (top-5 beauty shop chains and salons in Lithuania)
- Transferred product order system from PalmOS PDA to Android in 2013 and sustained turnover results (+12% y-o-y) by liaising between internal sales team, external logistics providers and IT contractor
Trade Marketing Manager
Henkel
January 2011
to March 2013
Full-time
Riga
Latvia
- Increased turnover (+54% y-o-y) and grew brand share (+9pp y-o-y) for first-priority brand in 2013 by coordinating re-launch promotions, events (10+ per year) and trade fairs (3 per year)
- Launched new product line in 2011 with 11% on-top turnover in the brand portfolio and acquiring 150+ new customers in two markets
BSc in Economics and Business Administration
Stockholm School of Economics in Riga
August 2007
to June 2010
Specialised in Consumer Behaviour and Finance
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Russian
NativeExpert
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English
Expert
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Latvian
Advanced
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French
Intermediate
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Lithuanian
Notions
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Norwegian
Notions
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MS Office
Expert
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Adobe Creative Suite
Advanced
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SPSS
Expert
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Stata
Advanced
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Python
Intermediate
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SQL
Notions
