Marie Stadge
Corporate Social Responsibility - Researcher PDH Candidate
Strasbourg Area France
Professional Status
Employed
Open to opportunities
About Me
I am currently a PHD student & lecturer at the University of Strasbourg.
My research interests are CSR (Corporate Social Responsibility) and USR (University Social Responsibility). I’m investigating the different factors that influence the development and the implementation of CSR/USR strategies.
After 15 years of experience in marketing and management at FMCG large international businesses, I specialize in CSR and Business Ethics through a Master's Degree in Ethics and Management at the CEERE (European Center for the Study and Teaching in Ethics).
As a lecturer in marketing and strategy, I share my experience with the students of EM Strasbourg Business School, providing them with state-of-the-art management tools.
My research interests are CSR (Corporate Social Responsibility) and USR (University Social Responsibility). I’m investigating the different factors that influence the development and the implementation of CSR/USR strategies.
After 15 years of experience in marketing and management at FMCG large international businesses, I specialize in CSR and Business Ethics through a Master's Degree in Ethics and Management at the CEERE (European Center for the Study and Teaching in Ethics).
As a lecturer in marketing and strategy, I share my experience with the students of EM Strasbourg Business School, providing them with state-of-the-art management tools.
Group Manager Maybelline NY
L'Oréal
September 2002
to 2004
- Definition of the marketing strategy of Maybelline NY, leader of the German make-up market:
- Repositioning of the brand from Jade (traditional, rooted in Germany) to Maybelline (trendy, from New York)
- Reworked products’ portfolio to achieve best performing balance between basics, pillars and innovative star products
- Launch of new communication campaigns targeting younger consumers
- Management of 5 Product Managers
- => Major achievement: Market Share => + 0,7 points during tenure